Preben Nesheim closed his eyes when he was going to buy tomatoes at Rema 1000 in Pindsle in Sandefjord earlier this week.
– I bought the same tomatoes last week. That’s why I was immediately shocked when I saw that they were now on offer at a higher price, he tells Nettavisen.
Tomatoes come in many varieties and price ranges, but Nesheim was looking for “Tomat Adore” in cups of 175 grams.
Rema has advertised these tomatoes in its customer newsletter at NOK 14.90. With the “Æ app” you get – with a 30 per cent discount – then the price will be NOK 10.43.
Twice as expensive offer
It was this price example that Nesheim had fresh in his mind.
But in the store he was met with “only 19.90” and the pre-sale price 23.90. Then he really felt cheated.
He asked an employee if these were the same tomatoes as last week, and got it confirmed.
– I have read the articles about advertising at Rema 1000 and Coop that break the law. It made me extra aware, he says to Nettavisen.
– Incredibly rude
Preben Nesheim says he is surprised:
– I think it is strange. The boxes of tomatoes are the first thing you encounter when you enter the store. The fact that they raise the price and then present it as an offer is incredibly rude.
– For me, this feels like pure fraud and an attempt to deceive our customers.
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Regardless of the reason, Nesheim believes it is important that the big chains tighten up:
– It could be a mistake, otherwise they do this deliberately. I feel the response that the chains have come up with before is just “blabbermouth” and does not indicate that they are taking this seriously.
He goes on to say that this is perceived as dishonest and helps to reinforce “the feeling that there is a lot of cheating in Norwegian groceries”.
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Rema 1000 quickly unravels the matter when we make contact.
– Rema 1000 must always follow the current rules, and we have therefore entered into a dialogue with the Norwegian Consumer Protection Authority to ensure that we are in line with the new rules that were introduced in Octobersays sales and marketing director Pia Mellbye.
She admits that this has been a failure:
– The before price on the sign is real, but it is not the lowest price that has been in the last four weeks. Here, unfortunately, there has been a mistake in one of our stores, which has made a poster that has not been in line with the new regulations.
The new rules mean that pre-sale price means the lowest price the trader has used the last 30 days before the sale started.
Mellbye says they will “take further measures to ensure that such mistakes do not happen again”.
– After Nettavisen made contact, we have once again clarified internally the importance of all our stores acting in line with the new law.
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Will cheat for life
Tomato customer Preben Nesheim believes there is a strong need to regulate the grocery industry more in terms of pricing and offers.
– The grocery chains should be required to have a price history for each and every item available to all customers, not unlike the services that “Prisjakt” offers. Each and every customer can then easily check whether the offer they see is a scam or not.
Although a merchant has failed in this example, he believes that the responsibility lies with Rema 1000:
– They have a responsibility to communicate honestly and openly with their customers.
2024-01-21 16:04:41
#Rema #slip #Incredibly #rude
