ShopeePay, a digital payment service that is committed to encouraging access to financial digitalization for businesses and consumers throughout Indonesia, in April presented a special Ramadan edition of ShopeePay Talk with the theme ‘Capture the Opportunities for Ramadan, Reach for Victory’.
Through this episode, ShopeePay, together with several business players in the retail, fashion, and legendary F&B business, delve deeper into how their strategy is to attract and fulfill customer needs during Ramadan in the midst of a pandemic.
PT Matahari Putra Prima Tbk Head of Marketing and Promotion Joseph Martius, Es Teler 77 Marketing Manager Irman Febrianto, and Geulis Markus Happy Ganesha’s Head of Marketing and Communication also attended as inspirational speakers who are experts in their fields.
As stated by Eka Nilam Dari, Head of Strategic Merchant Acquisition ShopeePay, that the excitement of the holy month of Ramadan always holds a myriad of potentials that can support the business development of entrepreneurs in the country.
“In order to celebrate the holy month of Ramadan this year, ShopeePay is committed to helping our business partners continue to grow and together to help accommodate the needs of the community by presenting a series of attractive promos and collaborating with more partners,” said Eka.
In the context of implementing the holy month of Ramadan in the second year in the midst of a pandemic, the special edition of ShopeePay Talk of Ramadan this time describes several strategies to seize the opportunities of Ramadan from various industry players, including:
Make consumer transactions easy and share with distant families
The public’s space for celebrating Ramadan and Hari Raya amid the pandemic is still quite limited. Not to mention, the government has issued a ban on going home. However, public demand for their daily needs is still very high, especially in the middle of Ramadan celebrations and the moments before Eid.
“Since the beginning of the pandemic, many Indonesians have preferred to shop in larger volumes to prepare household stocks and minimize out-of-home activities,” said Joseph Martius, Head of Marketing and Promotion of PT Matahari Putra Prima Tbk.
“We provide convenience in placing online orders through the Chat & Shop feature and ensure the security of contactless transactions for customers who shop directly at Hypermart outlets. It is hoped that the Chat & Shop feature will also help people who are not homecoming to be able to share groceries, “said Joseph.
Joseph added that Hypermart also presents a “Blessing Saturday Surprise” program and other offers that are also supported by digital payment services such as ShopeePay to provide more benefits for consumers.
Adapt to consumer needs and behavior
Restrictions on community activities in the midst of a pandemic have made them choose to spend more time at home. This encourages business people to adapt and stay creative in facing changes in consumer behavior, such as launching ready-to-cook frozen food products.
Irman Febrianto, Marketing Manager for Es Teler 77 explained, “In the month of Ramadan this year, we provide the Rahmat (More Efficient Rame-Rame) package which contains some of our mainstay frozen food products so that consumers can still bring the warmth of Es Teler 77 specialties together with big family at home.
Irman added that the special Ramadan package can also be an option for Ramadan hampers to be sent to the closest relatives. In addition, Es Teler 77 will also continue to present menu innovations while preserving the distinctive flavors of Es Teler 77, which has been around for 38 years.
Strengthen innovation, collaboration, and maximize digital platforms
The weakening turnover of consumption and purchasing power of the Indonesian people due to the pandemic has indeed had a huge impact on small to large line businesses. Apart from the food and beverage business sector, the fashion sector is also considered to be one of the sectors most affected by the pandemic.
“Changes during the pandemic made us aware of the importance of adaptation and innovation according to the situation and the needs of the community. Since the beginning, one of our strategies has been to utilize online channels and collaborate with digital payment services, such as ShopeePay, “said Markus Happy Ganesha, Head of Marcom Geulis.
Markus further explained that through this strategy, Geulis’s business can survive and even show an increase in positive transactions. Therefore, Geulis believes that the adoption of digital technology is the key to winning the moments of Ramadan and Hari Raya this year.
ShopeePay Talk will continue to be presented every month with interesting themes to discuss and share information from a business perspective in a light, trendy and insightful manner. Look forward to the next ShopeePay Talk episode with other interesting themes and sources.
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