NewJeans ETA MV
The “ETA” music video released by the Korean girl group NewJeans earlier emphasized that the entire film was shot with iPhone 14 Pro, which made many people wonder how to complete commercial production with a mobile phone, especially with bright colors and complex mirror movements as selling points K-Pop MV. Yahoo Tech conducted an interview with the production team of the “ETA” music video to see their actual shooting experience, especially the lighting settings. If you also want to try to use the iPhone as the main shooting equipment, you may refer to it.
MV director Shen Yuxi said that it was his first time to use an iPhone for commercial shooting. He not only admitted that he had doubts before shooting, but also prepared a lot of lighting for emergencies. However, after the shooting, Director Shen expressed that he was quite satisfied with the shooting effect of the iPhone. In addition to being able to pay attention to the bright pictures of the K-Pop MV in daylight, what surprised him most was that the low-light/night scenes in the MV were able to Competent, and no additional lighting is required. It can be seen that the low-light video effect of the iPhone 14 Pro is comparable to his usual professional equipment.
As for whether this experience will completely switch to iPhone to professional production? Director Shin thinks it depends on the production requirements, but he is open to using the iPhone again.