Deal with running shoe manufacturer
Deal with running shoe manufacturer
What Kristian Blummenfelt has to do with Roger Federer – the latest ingenious move from sports outfitter On
With its latest coup, the Swiss company is bringing sporting world class and the best possible expertise on board. Why hiring the world’s best triathletes is all about data and technology.
The Norwegian triathlon Olympic champion in Tokyo, Kristian Blummenfelt, works in such a data-oriented manner in training that he has even described himself as a “laboratory rat”. The Swiss shoe brand is now benefiting from this unique scientific knowledge.
The company On not only produces extraordinary sports shoes. The clever strategists from Zurich also produce ingenious moves and appropriate storytelling with respectable regularity. It started 13 years ago with the presentation of the new, wave-shaped shoe sole called «Cloud».
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