Highlight:
- Tired of following the stars for the last two years, she finally decided to act on her own.
- Khadi Bhavan employees and family members along with Shobhana George will be seen in the commercial.
- The film was shot at Kaloor Khadi Fashion Studio, Ernakulam.
-Kochi: Khadi Board Vice Chairperson Shobhana George, who approached the stars for a promotional film promoting khadi fashion clothes, was really shocked to hear about their remuneration. The players demanded between Rs 5 lakh and Rs 50 lakh. When he finally called, he did not even pick up the phone. With that, Shobhana George decided to go in front of the camera again. Shobhana George said that she was tired of following the stars for the last two years and finally decided to act on her own.
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She said that her experience in directing, writing, producing and acting in films gave her confidence. Khadi Bhavan employees and family members along with Shobhana George will be seen in the commercial. Only the camera is on the outside. The Khadi Board is not in a financial position to spend money on advertising film. It is moving forward without profit or loss. The khadi sector employs thousands of ordinary people, including women. Shobhana said she was determined not to spend the money on advertising for them.
The Khadi Board thought about the advertisement in the realization that the advertisement image was essential to introduce consumers to the silk saris, shirts and children’s clothing launched in the market. Illustration of the advertising image Ernakulam Walked to Kaloor Khadi Fashion Studio. Khadi Board Marketing Director and Information Officer P.N. The script is written by Ajay Kumar. Ajay Kumar’s ten years of experience in the film and serial industry has made things easier. Since the Khadi family members themselves have acted in the commercial, it does not cost much money.
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