Shitstorm against Otto: Mail order company receives a lot of criticism for gender stars

Cologne –

The German mail-order company “Otto” finds itself exposed to criticism from some users after a gender-fair tweet. The tweet was heavily criticized, especially in the right-wing scene. “More and more colleagues are working in the office again – but not all of them. Hybrid collaboration is becoming inevitable. Sebastian, from our FutureWork team, talks about challenges and the three golden rules of hybrid collaboration, ”the company writes in a post to the short message service to present the work in the home office.

Thereupon some users are outraged, one writes, for example: “Those who change don’t get an order. It’s that simple and Amazon is happy ”and received more than 2,000 likes within a few hours (as of Wednesday morning). The company replied: “That’s right, it’s that simple: We gender. And you don’t have to order from us. “And gets a little more approval from the user than the protesting user. One user then announces, among other things, that he is going to delete his account. Otto comments on this with instructions on how to delete his own customer account.

Moderator Jörg Kachelmann is also involved

The criticism of gender comes mainly from the right wing scene on Twitter. In addition to deleting their own customer account, some users also announce that they will reclaim their credit, to which Otto also replies with instructions. Others complain afterwards about the customer service or the quality of the products.

The moderator Jörg Kachelmann also interferes in the discussion on Twitter, the hashtag “#Otto” trended on Tuesday evening and early Wednesday morning on the short message platform. Only recently had the cabaret artist Dieter Hallervorden caused a stir with his new album “80plus”, in which he addressed gender-sensitive language. (red)

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