28 December 2020 | by Bangkok Business Online
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Shining success “Demon Slayer Sword” (Kimetsu no Yaiba) from the popular manga manga to the screen. The latest is the highest grossing anime of all time in Japan. And the flow of demon sword fever is not just in the theater But also recovered the Japanese economy during the COVID-19 era
If talking about the anime series. “Demon Slayer Sword” Or the English name that “Demon Slayer” Manga fans around the world should know this very well. It is a story about “Tanjiro” A boy whose life turned after the tragedy of the loss of his family at the hands of a cannibal beast. Until finally, he became a demon hunter to protect innocent lives.
In the countryAnime originsatJapanese SeriesSilver Screen Demon Slayer Also gained immense popularity This can be seen from the income numbers spread in theaters across the country.
- Highest income anime
companyAniplex The creators of this anime series revealed that On December 28, “Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train) Pitchfork cinema income of 3.25 billion yen or about 9,475 million baht since it was released in October. Get on the platform “Manga making the highest money of all time” Of Japan is completed
partThe former champion who held the title for almost two decades.Is “Spirited Away” Or Thai name as “Miraculous Spirit Dimension” Manga with a classic fantasy / adventure from the camp. “Studio Ghibli” Which holds the same record at 3.17 billion yen (about 9,242 million baht) Including ticket revenue from repeat showings during the past summer After it debuted in Japan in 2001
Even though this year JapaneseFace the pandemic ofCOVID-19 Which makes almost every movie released during this period But could not stop the flow of the fever of Tanjiro and his fellow demon hunters whoAttracted more than 24 million people to the cinema.
The benefit is partly due to the fact that the Japanese government has not implemented strict lockdown measures like many other countries. And most of the theaters are now open. But there is still a rule that all customers are spaced out and wear a mask.
The movie Sword Destroyer has been shown in many Asian countries including Thailand and is set to enter theaters in Europe. US and Canada early next year
Parts in Thailand Demon Slayer Sword The Movie also received a sentiment response. Pitchfork revenues surpass 100 million baht nationwide since the first week of being released.
- Awakening Japanese economy
The success of the film It is a rare phenomenon that occurs during the tough economic times. Which was affected by the outbreak of COVID-19 in Japan.
Sword of the Demon series Comic book versionWhich published a collection of volumes between the years 2016-2020 Made the first 22 books sold over 100 million copies in Japan. While the 23rd volume of Demon Slayer Sword has manga fans queuing up for purchase during early December.
However, the effects of the Fever Demon Slayer did not stop there. Toshihiro Nagahama, Senior Economist, Dai-Ji Life Research Institute Expected cartoonDemon Slayer SwordOne storyGenerate economic income at least 2.7 billion yen or about 7.86 billion baht. Up to the date of December 3, the past
In this number 1.3 billion yen Come fromSales of related productsWith this manga like Toys, including the demon hunter swordProduced by the companyBandai Namko Holdings Which produces “Tamagotchi” version of the Demon Slayer Swordwith
While the companyDaido Group Holdings Which producesSword of Demon theme canned coffeeUntil it has gained immense popularity even furtherIncreased profit forecast for this fiscal year to 2,500 million yen from 500 million yen.
Part storyMovie soundtrackAlso hits the upper wind according to the manga stream by “Sony Corp.” A famous music label that participated in the production of the soundtrack of the Demon Slayer Sword series. Has been rewarded with additional income
- Target all age groups
Another strong point of the Demon Slayer Sword manga is Content accessible to all ages Make the audience diverse
“This manga caught the attention of everyone in the family. It’s a topic that everyone can discuss at home. “ Yuka Ichima, Assistant Professor from Daito Bunga University say
Ichima added that the demons first appeared in Japanese folklore for a long time as symbols of a terrible disease. And the main content of the Demon Slayer Sword was greatly appreciated by the audience.
“The overall picture of this story is about resilience. Overcoming evil And the strength to overcome that evil “
Meanwhile Many manga fans in Japan agree with Ichima’s point of view.
“A lot of people are hurt by the current situation,” said Yohei Suzuki, a 38-year-old office worker. “I don’t think they intend to make the Demon Slayer Sword for these people. But can help encourage many people in times like this. “
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