Shilla Hotel Leads the Trend with Apple Mango Shaved Ice Price Increase for ‘Manbing’ Season

The price of apple mango shaved ice at domestic luxury hotels has risen again this year, crossing the 100,000 won range. As the government stepped in to stabilize fruit prices and it was reported that mango prices had dropped significantly compared to the previous year, some questioned, “Why did the price of mango salted ice go up? “

Apple mango ice sold at the Shilla Hotel in Seoul last year. Reporter Kim Soo-yeon

According to related businesses on the 20th, Shilla Hotel Seoul plans to sell Apple Mango Shaved Ice at its lounge & bar ‘The Library’ starting on the 26th. Shilla Hotel tentatively set the price of Apple Mango Shaved Ice at 102,000 won, a 4.1% increase from last year’s 98,000 won. Shilla Hotel, the first to introduce apple mango drowned ice in the hotel industry and known as the ‘origin of ice cream’ broke the 100,000 won barrier and is said to that the total value has increased.

◆ Shilla Hotel, started by Aemangbing, continues to raise prices… “Even if I sell it at a high price, there is nothing left. “

Shilla Hotel first started selling apple mangoes from Jeju in 2008 at Shilla Hotel in Jeju, and through word of mouth, it became a fixture on the menu at Shilla Hotel in Seoul in 2011. It is very popular as a representative of ‘small luxury’, and colored ice with expensive mango has appeared one after another in other five-star hotels.

The price of Shilla Hotel mango shaved ice is a hot topic every year, as it has become famous for its high prices. The first release price was 27,000 won, which was expensive even at the time. Since then, the price has continued to rise, and this is because the price of apple mango from Jeju, which is the main ingredient, is high, and the cost ratio alone has exceeded 50 -60% The price has increased to 54,000 won in 2019, 59,000 won in 2020, 64,000 won in 2021, and 83,000 won in 2022.

An official at Shilla Hotel said, “We only use carefully selected Jeju or South Sea apple mangoes that have a certain sugar content. “One pressed ice costs 1.5 to 2 pieces, which accounts for more than half the cost, and requires a lot of work, such as handling and decoration,” he said, “he said almost there is nothing left even if you sell it.” “It can be seen as an event to expand communication with potential customers of different age groups,” he explained.

◆ Other leading hotels are also raising prices… “Domestic mango prices are on the rise”

Apart from the Shilla Hotel, it was also found that some leading hotels were selling Apple Mango Shaved Ice at similar prices or a slight increase from last year. Seoul Four Seasons Hotel, Lotte Hotel, Chosun Hotel, and Walkerhill Hotel have been known to make last-minute changes on whether to raise prices.

Jeju Apple Mango Garden broke ice launched by Four Seasons Hotel Seoul last year. Presented by Four Seasons Hotel Seoul

The Four Seasons Hotel in Seoul expects more than 100,000 winners this year and last year. Four Seasons attracted attention last year by offering Jeju Apple Mango Garden shaved ice at 126,000 won, a 31.3% increase from the previous year. This is the most expensive mango apple ice sold at major five-star luxury hotels, and it is the first time that the price of ice pressed by a hotel has exceeded 100,000 to win since the Shilla Hotel started offering salty ice at a high price in 2011.

The Walkerhill Hotel will be selling mango and melon salted ice starting next month, and the price will be set at 70,000 won. Last year, the Lotte Hotel Seoul apple mango ice won 92,000 won, and the Westin Chosun Hotel Seoul apple mango ice won 78,000 won, and prices are being discussed this year.

As the marketing of expensive salty ice between hotels came under fire, some complained, “Mango prices have gone down, but why is the price of mango pressed ice going up? ” So far, hotels have cited rising raw material prices as a factor in raising prices, but mango prices are declining. According to the Ministry of Strategy and Finance, the price of mangoes imported this month was 3,534 won per piece, down 35.6% compared to the same month last year. The government had previously expanded the import of fresh fruit and greatly expanded the products subject to tariff quotas.

In response to such criticism, some hotels that use domestic mangoes say, “The prices of imported mangoes have fallen, but the prices of domestic mangoes have gone up.” In fact, according to the Seoul Metropolitan Agro-Fishery and Food Agency, the price of domestic mangoes (a 3kg box of special grade) traded at the Garak-dong Agricultural and Marine Products Market in Songpa-gu, Seoul was the same as before. The day averaged 168,750,000 won, up 22.3% from the same day last year.

An official at the Shilla Hotel said, “Unlike some other hotels that use imported mangoes, we only produce the highest quality domestic mangoes. “If you make pressed ice with imported mangoes, it costs less than 20,000 won, so of course I don’t think you should charge a high price, “he said,” he said the texture is soft, but domestic mangoes that are picked in a ripe state have hard flesh. There is a difference. “Considering the cost ratio for domestically produced mangoes, the rate of increase in the price of our salted ice is relatively low,” he said.

Reporter Kim Soo-yeon [email protected]

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