The website wants to sell the bonnet image as head of an empire and would represent the image of ostentation attributed to drug leaders, even says that the leader of the Sinaloa Poster Incarcerated is “always present for his people”:
The firm offers items such as belts, wallets, sweatshirts, pants, among other products.
A special edition 701 belt embroidered with silver thread from the store costs 15 thousand pesos, a blazer 8 thousand 500 and a sweatshirt with the legend of the brand costs 1,500 pesos. In addition, it seeks to promote a licensing system for those who wish to become a seller of the products.
“Alejandrina Guzmán, daughter of Joaquín Guzmán Loera ‘El Chapo’, is the one who made the El Chapo 701 store, 701 is because Forbes described him as the richest 701 man in the world”, He explained in an interview with The financial.
In 2009, the leader of the Sinaloa cartel occupied the 701 position of the American magazine, which calculated his fortune in one billion dollars.
Currently, the products are marketed online, although they also offer sales licenses for those interested in marketing products ranging from 700 to 15 thousand pesos.
The site, established in mid-January, details part of the life of “El Chapo” from how it happened from a “humble seller of oranges with many goals and great ambition” to be the famous and legendary most wanted drug trafficker in the world, who remains “proud of his roots … and always present for his people”.
It also introduces the former leader of the Sinaloa Poster as a person full of “strong aspirations and ideals.”
The daughter of “El Chapo”, She is about 38 years old and describes herself as a fashion designer.
“We are for sale to the public and we also offer licenses to people who are interested in marketing products, in exchange for an amount of money; also, we look for a product in Mexico to market with the idea that we can sell products made by Mexicans and that the profit stays in Mexico ”he assured.
With information from La Silla Rota and Infobae
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