American singer Taylor Swift conquered one more goal at the end of the year. After Time magazine named her Person of the Year earlier this week, her The Eras Tour has surpassed $1 billion in sales. It thus became the most commercially successful concert “string” of all time.
How writes server Deadline.com, the 33-year-old pop star broke all previous records associated with concert streaks both in absolute numbers and when accounting for inflation.
The tour, the film recording of which was also broadcast by Czech cinemas in October, for 60 performances in eight months, took more than Elton John in the five-year farewell series Farewell Yellow Brick Road, than Ed Sheeran between 2017 and 2019, than U2 on their 360° Tour from 2009 to 2011 or than Coldplay on the current Music of the Spheres World Tour. Friday night numbers published industry server Pollstar.com, according to which, in addition to the singer’s popularity, good timing contributed to the success.
Taylor Swift went out for her fans after two years of pandemic lockdowns just as the US also ended the last anti-pandemic measures and the music industry woke up again to life. The first leg of the tour began on March 17 in Arizona and culminated on November 11. During that time, the American woman sold 4.3 million tickets at an average price of 240 dollars per piece, which is almost 5,500 crowns. The total revenue of The Eras Tour is now 1.039 billion dollars, i.e. roughly 23.5 billion crowns.
In addition, this amount does not include merchandising, which means all possible advertising items from beer mugs to pens to t-shirts, caps or sweatshirts. In this segment, Pollstar estimates sales of up to an additional $200 million. In this case too, a strategic decision helped. Instead of the musician selling souvenirs only on the night of the concert, she brought them to the venue in special trucks, which were parked there as temporary stores and operated for several days. The fans took advantage of it. Those who did not get to after the concert came here to spend money in the following days. For example, in the city of Cincinnati, people lined up and spent the night even in front of this mobile souvenir shop, described the Tennessean.com newspaper.
Another side revenue of the tour is represented by this year’s concert film consisting of footage that the singer took during her performance in Los Angeles. Since its October premiere, the film has grossed an additional $250 million in theaters worldwide.
Taylor Swift is Time Magazine’s Person of the Year became at the beginning of the week. According to the publishers, the singer is a “source of light” and can speak to people all over the world like no one else. In the explanation, the American magazine wrote that this year’s personality is an exception in the list so far, as mostly men, often statesmen or big businessmen, have been so titled. Last year chose The team of Ukrainian President Volodymyr Zelensky, a year earlier assessed billionaire Elon Musk.
“The person whose singular influence manifested itself during 2023 filled none of these roles,” Time reports. “In a divided world where too many institutions are failing, Taylor Swift has found a way to transcend boundaries and be a source of light. No one else on the planet can make such an impact on so many people,” the comment continues.
Her career in show business has lasted almost 20 years. During that time, the singer alternated between genres from country to strong electronic pop to indie-folk. The Eras Tour accompanies fans precisely through the various stages she has gone through since the release of her first album in 2006. The line will continue next year, according to the current plan, it should end in December 2024 in Canada. The artist will be closest to the Czech Republic in July and August, when listeners will be waiting for her in Hamburg, Munich, Warsaw or Vienna.
“It seems to me like a turning point in my career, at the age of 33,” the musician looks back on this year in an interview with Time magazine. “And for the first time in my life, I was mentally strong enough to handle everything that comes with it,” she adds.
Taylor Swift has ten studio albums to her credit, the latest of which was Midnights, which she released last year. She is the recipient of 12 Grammy Awards and many other awards.
This year, her name has been bandied about for many reasons, including the economic impact of the tour on the cities she visited. Politicians in several countries appealedto play with them. Her concert in Seattle according to the American seismologist called out tremors corresponding to a magnitude 2.3 earthquake, while a Belgian university she wrote literary seminar focused on her texts. The singer’s relationship with American football player Travis Kelce was in October plainly and the White House spokesman. Most recently, Taylor Swift became the most streamed artist of the year on the Spotify platform in early December.
The singer and songwriter, who has sold over 200 million records worldwide, is still one of the most influential cultural figures of the 21st century. The media compares her popularity to the former fame of the Beatles. She always has the main say in the arrangement of recordings, but above all she is a very good storyteller and writes her own lyrics. Thanks to this, her listeners, especially female listeners, sympathize with her. “We grew up with her. And she grew up with us. And all the time we feel like she’s talking directly to us,” Reflex magazine recently quoted her American fan.
The daughter of stockbroker Scott Swift, a partner in the Merill investment bank formerly known as Merrill Lynch, she was born on December 13, 1989, in Pennsylvania. She started singing country music at the age of 14, and released her first album two years later.
He speaks only sporadically about politics. In 2018, she endorsed candidates for Congress for the Democratic Party in the state of Tennessee. Through her social networks, she also appealed to young people in America to register for the presidential elections that the USA is waiting for next year. She tried her hand at the role of an actress, acting for example in the recent crime drama Amsterdam. And he is also dedicated to charity.
Video: Taylor Swift concert footage trailer
The concert film Taylor Swift: The Eras Tour, released in Czech cinemas in October, has so far grossed $250 million worldwide. | Video: Aerofilms
