Driven by Sharp Corporation’s ePoster product plan, foreign investors are optimistic about the future development of Sharp’s partner Yuantai. Yuantai’s stock rating is overweight, with a target price of 250 yuan.
Sharp has cooperated with the electronic paper manufacturer Yuantai to launch a 42-inch black and white electronic paper poster (ePoster) in the Japanese market in April this year. On August 9, it will further release color electronic paper posters, including 13.3 inches (model EP-C131), Two 25.3-inch (model EP-C251) digital poster displays will be available in September and October this year respectively.
The color electronic paper poster adopts Yuantai’s color electronic paper technology, combined with Sharp’s content publishing proprietary software e-Signage S to manage the display content. The color e-paper poster is also quite light and thin. It has the characteristics of no screen change and no power consumption. It achieves ultra-low power consumption and zero power consumption when displayed. It uses reflective display technology to reflect ambient light to display images. It is suitable for displaying restaurant dishes and prices. , retail store promotional posters and other scenarios.
▲ The new color e-paper posters are available in 13.3-inch and 25.3-inch models.
The report presented to foreign investors pointed out that driven by Sharp’s ePoster product plan, in addition to the development of electronic shelf labels (Electronic Shelf Label, ESL), Yuantai’s digital signage using electronic paper posters is expected to represent new growth momentum in the future and consolidate Yuantai’s Too optimistic about the application of digital signage. In the long run, digital signage has greater revenue potential than electronic shelf labels.
(Image Source:SHARP Sharp Corporation）
