Sharjah: “The Gulf”
Last Sunday, Expo Center Sharjah concluded the activities of the 53rd edition of the Middle East Watch and Jewelery Exhibition, which was held under the generous patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council, Ruler of Sharjah, and with the support of the Sharjah Chamber of Commerce and Industry, after it succeeded It attracted more than 75 thousand visitors, which confirms that it is the most important and largest event in this sector in the Middle East region, as more than 500 exhibitors participated in it, representing international companies and brands in the field of watches, gold, diamonds, emeralds, precious stones and rare pieces over a period of five days.
The closing day witnessed the announcement of the lucky winners of the draws, which included a Cadillac car, a kilogram of gold, and valuable prizes of rings and necklaces designed from the best types of diamonds. They witnessed for the first time the display of a piece of raw emerald weighing 4 kilograms, which is considered one of the rarest pieces in the world. In addition to unique designs by major brands specializing in jewelry and watches, including a display of the longest trembling watch in the world, inspired by the ancient Emirati heritage and made of pure gold, measuring 2.2 meters in length, worth 1.3 million dirhams (about 350 thousand dollars).
It also witnessed the display of exclusive and rare international pieces, including a scooter and a bicycle covered in 24-karat gold plates worth 3 million dirhams, more than 10,000 gold pieces with hand-crafted designs, and rare Egyptian antiquities plated with 24-karat gold whose price reached 4 million dirhams (about a million dollars) and thousands. From gold necklaces, necklaces, bracelets and rings with unique designs and studded with precious stones and diamonds, and a collection of the finest jewelry, gold jewelry and luxury watches.
constant presence
Saif Mohammed Al Midfa, CEO of Expo Center Sharjah, said: The success of the exhibition in attracting more than 75,000 visitors confirms the growing and permanent presence of it as a leading regional platform in the market for jewelry and rare gold artifacts. Thus, it records a new success in its history and continues to maintain its position and gain trust. Providing exhibitors with the best opportunities to promote their business.
Al-Midfa stressed that the sustainability of the exhibition’s successes and its continuous excellence, over three decades, motivates leading designers, producers and manufacturers in the field of gold and jewelry to participate in it, whether to display their designs, explore the tastes of the public and attract new customers for their luxury products of watches, jewelry and gold crafts, or to view the handicrafts of others. Brands that introduce the latest designs.
Emirati designers
The exhibition recorded distinguished participation by a group of Emirati designers on the “Emirates Jewelers” platform, which displayed innovative collections of gold and diamond jewelry of a global nature, with unique designs inspired by Emirati heritage, with the participation of 20 male and female designers, 8 of whom participated for the first time, and displayed hundreds of diverse pieces. Among the jewelry and jewelry made of diamonds and gold, within the platform that includes 420 members, through which the Sharjah Chamber embodies its endeavor to develop an environment that supports the growth of entrepreneurship.
Balance of success
The exhibitors praised the successes achieved by the exhibition, throughout its history, and emphasized its pivotal role in bringing together major local, regional and international brands in the jewelry sector. They considered the exhibition an ideal regional platform for marketing the latest innovations of their institutions and their gold and jewelry artifacts, stressing the importance of the exhibition in creating opportunities for communication with senior leaders. Decision makers, experts and specialists, with the aim of exchanging opinions, knowledge and experiences in the field of manufacturing and trading of gold and jewellery.
Quantitatively and qualitatively
The exhibition, which was held on a total area of 30,000 square meters, embraced artistic creations and unique designs inspired by Arab and Emirati heritage, as several local companies emerged, including Salem Al-Shuaibi Jewelery Company, with huge participation that included more than 60,000 pieces of heritage gold and white gold. Distributed over an area of 1200 square meters.
The exhibition witnessed the launch of exclusive collections of jewelry, such as the “Diamond Jewelry with Platinum” collection from Jawhara Jewellery, which included distinctive pieces with prices starting from 1,500 dirhams. The major international companies participating in the exhibition expressed their keenness to display their latest products and fashion lines of jewelry, precious stones and pearls. Including the Italian pavilion, which included more than 41 companies, along with a selection of the most prominent Italian designers and names in the world of gold and jewelry.
2024-02-06 12:42:07
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