If the health crisis has not at all slowed down high-tech companies, on the contrary, the Apple company has done particularly well thanks to the sustained success of its iPhones and a strategy Apple Silicon which aims to switch its Macs under ARM architecture.
The financial results for the second quarter of 2021 confirmed the vitality of the Californian giant as well as a good resilience of iPhone sales, the period often constituting a low in anticipation of the next generation launched in the third quarter.
New stock market record
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Apple’s share price has risen steadily this year and has just given itself a new record at 151,12 dollars due to the positive expectations of analysts.
While the iPhone 13 series should look a lot like the current one, the production order of 90 million units by the end of the year suggests that the firm believes more than ever in the success of its smartphone.
Analysts are also optimistic about the demand for Mac computers, driven by the integration of ARM chips in all ranges and good reception by the public.
Finally, various ranges of gadgets (AirPods, Apple Watch) and tablets (iPad, iPad Mini) marked with the apple logo are about to be updated, which should stimulate demand.
All is not rosy in the outlook, particularly with uncertainties related to the shortage of components, antitrust investigations or expectations to reduce planned obsolescence of products.
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