Mexico City – The IAAPA Latin America and caribbean Summit 2025, a pivotal event for the attractions industry, has commenced in Mexico City, hosting over 300 leaders from 26 countries.More than 50 exhibitors,operators,and suppliers are converging over three days too foster connections,education,and business opportunities that will shape the industry’s trajectory for years to come.

This summit is emerging as the premier networking hub for those seeking to revolutionize their operations through knowledge, innovation, and strategic alliances. Attendees gain access to high-caliber educational content, networking tools like IAAPA Connect+, interactive activities, business solutions, and edutours offering practical immersion in local attractions.

Economic Powerhouse: Latin American and Caribbean Attractions Industry

The significance of the latin American and Caribbean attractions industry cannot be overstated.With a burgeoning middle class and a growing appetite for leisure activities, the region presents a fertile ground for theme park development and expansion. This mirrors trends seen in the U.S.,where the attractions industry contributes billions to the economy annually,providing jobs and driving tourism.

Dr. Ramirez, a leading expert in the field, emphasized the potential of these markets, stating, “These countries have large populations, a growing middle class with disposable income, and a strong desire for entertainment and leisure activities.” This echoes the sentiment in the U.S., where theme parks like Disney World and Universal studios continue to thrive, catering to a diverse population with varying income levels.

the summit provides a crucial platform for international markets to learn from each other and adapt best practices. The expansion of existing parks, coupled with the development of new attractions, notably those themed around local culture and international brands, will continue to fuel growth. A prime example is Hasbro City, a themed FEC and the first multi-brand Hasbro attraction of its kind in Latin America.

For U.S. companies looking to expand internationally, Latin America and the Caribbean offer compelling opportunities.The key is understanding the local market dynamics and tailoring offerings to meet the specific needs and preferences of the region.

Keynote Speakers and Industry Insights

The IAAPA Summit featured a lineup of keynote speakers and industry experts who shared their insights on the latest trends and challenges facing the attractions industry. Sustainability emerged as a central theme, with speakers emphasizing the importance of eco-friendly practices.

Dr. Ramirez noted, “Sustainability is no longer a niche concept, it’s table stakes.” This aligns with the growing consumer demand for ethical and environmentally responsible entertainment options. Many parks are already implementing practical measures, such as adopting solar energy, waste reduction programs, and using locally sourced materials. This mirrors the efforts of U.S. theme parks, which are increasingly investing in renewable energy and sustainable practices to reduce their environmental footprint.

The summit also highlighted the importance of creating memorable experiences for guests. In a market with varying economic conditions and consumer preferences, operators need to be adaptable and innovative.

Dr. Ramirez emphasized, “The key lies in adaptability and innovation.Operators need to understand local market dynamics.”

• Personalization: creating experiences relevant to various demographics throughout the region, and considering the needs and preferences of local communities.
• Flexibility: Offering different price points and experience levels to cater to diverse budgets.
• Continuous Betterment: Using customer feedback to refine offerings and ensure continued relevance.

the most triumphant parks will blend elements of global best practices with a deep recognition for local cultures and preferences. This approach is similar to what we see in the U.S., where accomplished theme parks often incorporate local themes and cultural elements to appeal to a wider audience.

looking Ahead: Building Memorable Experiences

Creating lasting memories is at the heart of the attractions industry. For U.S. operators expanding into Latin America, understanding cultural nuances is paramount. What resonates with an American audience might not have the same impact in Mexico or Brazil. Personalization,flexibility,and continuous improvement are the cornerstones of success.

Consider the example of a U.S.-based water park chain expanding into the Caribbean. They could offer discounted rates for local residents, incorporate Caribbean music and cuisine into the park’s offerings, and partner with local artists to create unique attractions. This approach would not only attract tourists but also foster a sense of community ownership.

IAAPA’s Role in the Global Attractions Industry

IAAPA plays a significant role in the global attractions industry, serving as a global association that brings together attractions professionals, fostering education, networking, and the highest professional standards. In Latin America, IAAPA’s presence facilitates the exchange of knowledge, encourages innovation, and helps to promote best practices in areas like safety, operations, and guest services. The Mexico City office and the summit, which is a premier networking hub, are vital to connect leaders and drive the industry forward. By providing a platform for connection, education, and business opportunities, IAAPA supports sustainable growth and excellence in the region.

Dr. ramirez explained, “IAAPA serves as a global association that brings together attractions professionals, fostering education, networking, and the highest professional standards.”

IAAPA’s Influence:

• Catalyzes professional excellence.
• Promotes continuous innovation.
• Supports sustainable growth in the industry.

For U.S. attractions professionals, IAAPA provides a valuable resource for staying up-to-date on the latest trends and best practices in the industry. The association also offers numerous networking opportunities,allowing professionals to connect with their peers from around the world.

IAAPA Summit: Unveiling the Future of latin American Theme Parks – A $30 Billion Possibility?

The IAAPA Latin America and Caribbean Summit 2025 has set the stage for a new era of growth and innovation in the region’s theme park industry. With a focus on sustainability, localization, and creating memorable experiences, the summit has provided a roadmap for success in this dynamic market. The potential economic impact is substantial, with some analysts estimating that the Latin American theme park market could reach $30 billion in the coming years.

This growth potential is particularly attractive to U.S. theme park operators, who are constantly seeking new markets and opportunities for expansion. Though, success in Latin America requires a deep understanding of the local culture and a willingness to adapt to the unique needs and preferences of the region’s consumers.

Consider the example of a U.S.theme park operator looking to build a new park in Brazil. They would need to take into account factors such as the country’s diverse cultural heritage, its unique climate, and its complex regulatory environment. They would also need to develop a marketing strategy that resonates with Brazilian consumers.

By focusing on innovation, sustainability, and localized experiences, theme parks can create enduring value for guests and significant economic benefits for the region. The IAAPA Latin America and Caribbean Summit 2025 underscored this potential, making it clear that the only way is onward and upward for the regional attractions industry.

Dr. Ramirez concluded, “The future is bright! The region has all the ingredients for continued success: a growing population, rising disposable incomes, and a strong appetite for entertainment.”

The IAAPA Summit serves as a microcosm of the global attractions industry, reflecting the trends, challenges, and opportunities that are shaping the future of entertainment. For U.S.professionals, the summit provides a valuable opportunity to learn from their peers in Latin America and to gain insights into a market with tremendous growth potential.

The insights shared at the IAAPA Latin America and Caribbean Summit 2025 offer valuable lessons for the U.S. attractions industry. By embracing sustainability, prioritizing personalization, and fostering innovation, U.S. theme parks can continue to thrive in an increasingly competitive global market.

Dr. Ramirez stated, “By focusing on innovation, sustainability, and localized experiences, theme parks can create enduring value for guests and significant economic benefits for the region.”

The future of theme parks in latin America and the Caribbean is bright, and the IAAPA Summit has provided a valuable platform for industry leaders to connect, collaborate, and chart a course for continued success.

Dr. Ramirez, thank you for providing such valuable insights today. Our readers will undoubtedly benefit from this examination of the future of Latin American theme parks!

Dr. Ramirez: It was my pleasure.