The new call has been held in Hall 14.1 of the Fairgrounds, although many designers have chosen other emblematic settings for the presentation of their collections or the video format, this time with a considerable increase in the influx of the general public thanks to to Cibelespacio with different activities or visits to the EGO Showroom with direct sales.
Large firms such as Pertegaz, led by Jorge Vázquez as creative director, presented us with a collection full of color, with ethnic prints and comfortable and original garments without losing the elegance that characterizes the brand. A collection designed for today’s woman.
Impressive the fashion show of Maison Mesa vs. Danni Pannullo, who under the title Watch and Punish presents an original show of fashion, dance, music and philosophy.
Lost Paradise is the name under which Duarte has presented a very Mediterranean collection in which earth tones combined with sea blue have stood out, a collection full of light in which cotton, silk, linen and striped satin garments stand out. , plaid, floral prints or crochet. Light, comfortable and elegant garments typical of the Mediterranean.
The Spanish designer Maya Hansen, whose designs have fallen in love with Lady Gaga, Kylie Jenner, Paris Hilton, Cindy Crawford or Nieves Álvarez, presents exquisite garments and other basics such as classic dresses, skirts combined with the unmistakable corset and undershirts, where she puts on the accent on the waist, to highlight the feminine silhouette.
The new Allianz Ego award
One of the main novelties of this edition of MBFWM is the new award in support of emerging designers in Spanish fashion created by the insurance company Allianz as the main sponsor of the EGO catwalk. This new award consists of a financial prize of 6,000 euros and access to six months of advice for the development of the fashion brand.
Allianz EGO Confidence in Fashion aims to promote the young designers present in the Allianz EGO showroom with the intention of helping the winner to create the next collection and to walk in the next edition. The firms aspiring to the award are 404 Studio, Cherry Massia, Corsicana, Enneges, Georgiela Studio, Guillermo DéCimo, Joaquín Dogo, Karont, Montenegro, Noah Christian, Paula Alegría, Picopico, Reparto Studio, Rubearth and Yvan Andreu, and a jury of experts It will be in charge of deciding who is the lucky person to receive this new and important award that, according to the program, will be announced today, Sunday at 12 noon.
The day closes with the now usual and recognized Mercedes-Benz Fashion Talent award, which the fashion firm Rubearth and its creative director, designer Gabriel Nogueiras, received as the last winners.
Great steps to support the entrepreneurship of promising young Spanish fashion designers.
The ‘chokers’ return
They were the fashion accessory in the 90s and they gained strength again in 2016, such as fabric ribbons adjusted to the neck with some ornaments and that gave way to the metallic format, until we got tired of them and they fell into oblivion. With the rise of digital communications, in which the face becomes the main protagonist, accessories that highlight the most visible part of our body, adapt to new trends and begin to go viral: colorful earrings, XL necklaces and rings accompanied by perfect manicures.
Schiapirelli, Chanel or Saint Laurent presented us with the keys to these accessories that will become the best beauty allies for this fall-winter 2021/2022. The short and exaggerated necklaces, gold chokers with eye ornaments, the Chanel chokers with long superimposed pendants, studs, pointed pearls or links from which a large flower hangs. And, without forgetting, Saint Laurent’s maximalist proposal, in jewelery and costume jewelery, in which we see mixtures of necklaces with enameled flowers in combination with other flat and shiny ones.
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