2 May 2023
In the past, SF cinema was considered one of the brands. who always initiates something new and different for us to always see
This time too, when SF recently announced a big collaboration.
By joining forces with C2, Thailand’s first labelless drinking water brand to become an official business partner
then movie theater with drinking water to save the world How to converge?
What will both brands get from this collaboration?
Many people may have heard of C2, a brand new drinking water brand.
that is so strong that it can grab “Jackson Wang”, a famous artist as a Brand Ambassador
The attraction of C2 is that it is 100% environmentally friendly drinking water brand and the first and only one in Thailand. The design and use of labelless packaging from bottles to caps with laser barcode shooting techniques.
It can actually be recycled 100% from the bottle to the cap.
With innovation and the concept of being a product that saves the world Causing the brand to win more than 11 awards from many institutions around the world, including from Germany, Japan, China, etc.
As for the origin of the collaboration between SF and C2, it is caused by SF also liking the concept of C2 and wanting to support the brand’s intentions.
who want to raise awareness of the environment to the whole world
while C2 sees itself as a new brand
Therefore, for a brand to elevate and grow at the national level or global It takes a lot of power Especially having a strong and strong partner.
Therefore, joining hands with SF, which is considered one of the strongest partners It will help the brand to have a louder voice. And it is the power that the brand can step up to the national and global stage.
In addition, SF and C2 also focus on the target group that is the new generation as well.
cooperation this time therefore happened to meet the needs of the new generation who are more aware of taking care of society and taking care of the world
by this cooperation Leading to 4 marketing innovations
1) Bringing C2’s drinking water to be sold at SF cinemas nationwide.
to increase distribution channels and options for consumers
2) Promotion of advertising media through SF cinemas
Advertisements will be screened. To create brand awareness (Brand Awareness) to the target group. and communicate the specialty of C2 drinking water on the movie screen that “Jackson Wang” played for
As for the reason why C2 brand chose Jackson Wang as Brand Ambassador
because the brand sees Sustainability It’s a global matter.
So I want world-class people. Become a spokesperson for the brand that the brand actually did this
which Jackson Wang is considered a world-class artist that is loved by many generations around the world
It can help brands communicate. And further expanding the business into foreign markets in the future as well
3) The debut of COLOR CHECK for the first time in the film industry.
In the past, we may only have heard of the term Digital Sound Check.
But now the film industry Taken to the next level with COLOR CHECK
Because besides the sound image clarity It is very important for watching movies. and help create a good experience in watching movies
In which SF and C2 have joined together to create a new phenomenon. to the cinema business with the launch of “COLOR CHECK PRESENTED BY C2”
To show the potential of the technology of the Digital Cinema 4K projection system, the best of colors and clarity on the big screen.
That everyone will see “Jackson Wang” participating in C2 drinking water commercials at every SF cinema, every round, every theater, every branch across the country.
4) Driving Branding with Naming Sponsor Strategy through Zigma Cinestadium presented by C2
SF previously implemented its Naming Sponsor strategy with the launch of NT Firstclass Cinema, Mastercard Cinema, The Bed Cinema by Omazz.
Most recently, SF has continued this strategy by partnering with C2 to launch the cinema “Zigma Cinestadium presented by C2” to create an all-inclusive pleasure experience for movie lovers.
Which Zigma Cinestadium presented by C2 is a cinema that SF intends to develop. to meet the needs and solve the Pain Point of customers encountered with traditional cinemas
For example, there is a narrow corridor making it difficult to walk in and out Time to go to the bathroom
The specialty of Zigma Cinestadium presented by C2 comes with 4 highlights.
– Using 4K digital projectors (Digital Cinema 4K) with the best technology provide the highest resolution
By providing a sharp image resolution of up to 8.8 megapixels, 4 times better than Full HD, bright, clear, realistic, sharp in every dimension.
– Comes with a Giant Screen, a large movie screen, Wall to Wall, Floor to Ceiling, for amazing movie watching. and full of flavor
– Innovative Dolby Atmos sound system, the best sound system in the world right now.
Provide realistic, powerful, loud sound in all directions. With a maximum of 64 surround speakers with overhead speakers
– Super Stadium Seat, a special design seat Increase the slope between the rows. Eliminate the problem of blocking
It is also spacious and comfortable with 3 types of chairs: Premium Seat, Prime Seat and Suite Seat.
Zigma Cinestadium presented by C2 is open for service in 8 locations at SF Cinemas, Central World, Central Rama 9, Central Ladprao, The Crystal Ekkamai-Ramintra, The Mall Life Store Ngamwongwan, Maya Lifestyle Shopping Center Chiang Mai, Central Phuket, Terminal 21 Rama 3
In addition, SF is also expanding its cooperation with C2 to create joint marketing activities in the future.
There will be a return point for finished drinking C2 water bottles at all 22 SF cinema locations.
for recycling and expanding into new products for consumers to see C2 drinking water products can actually be recycled 100% and will be showcased for consumers to see the real thing at the end of 2023 as well..
in which we can open the viewing experience “COLOR CHECK PRESENTED BY C2”
Ready to buy C2 drinking water at 66 SF movie theaters nationwide.
Including experiencing the special effects of the cinema Zigma Cinestadium presented by C2 from today..
