The tourist alliance Andalusian Soul, formed by the cities of Cordoba, Granada, Malaga and Seville, has been developing in recent weeks a series of webinars with agents and tour operators in medium and long distance markets: Japan, Mexico, Brazil and countries of the Persian Gulf. “The international promotion of our destinations continues, at no time has it stopped, because we must prepare for the moment when, with all the health guarantees against COVID-19 infections, the markets reopen and tourism is really reactivated , the economy and employment. After the pandemic there will be a lot of competition, hence we must be positioned ”, argued the delegate for Urban Habitat, Culture and Tourism, Antonio Muñoz.
The technical team of Andalusian Soul has met via videoconference with groups of about 20 agents and product creators per country, offering a presentation of the four tourist destinations with their best cultural, heritage or gastronomic attractions, as well as the strength of good communications between the four Andalusian capitals.
This type of initiative They come to make up for the lack of fairs and face-to-face commercial actions that the alliance Andalusian Soul has been carrying out since its creation in 2016. The objective is to maintain the presence of the four cities in the international market by recalling the resources already known by tour operators and presenting new ones, as well as showing Andalusian Soul as a safe destination in a post-COVID-19 scenario.
To date, the alliance has participated in different webinars. The first one consisted of a technical training presentation to sales and product agents of the tour operator in Japan, Mikami Travel. Later, the webinar OET (Spanish Tourist Office) of Abu Dhabi. Around 200 agencies and representatives of the Persian Gulf markets participated in this meeting, which focused on highlighting the cultural and monumental attractions of the four cities, the gastronomic claims and the connectivity of the destinations of Andalusian Soul.
In collaboration with the Spanish Tourism Office in Mexico, and in coordination with Andalusian Tourism, a meeting was held for the associates of the Viajes Palacio agency, the second most important in the country. The presentation was attended by about one one hundred travel agents from Mexico.
Likewise, a webinar in collaboration with the Spanish Tourism Office in Japan aimed at more than one hundred travel agents and tour operators in this country. As the Japanese market is an important source market for our community, since 2016 we have participated in JATA, the main tourist fair in the Japanese country. Likewise, commercial visits have been made to travel agencies and receptive actions such as familiarization trips.
Finally, this series of webinars from Andalusian Soul in distant markets closes in this first phase with which the next May 5th, in collaboration with the Spanish Tourism Office of Sao Paulo (Brazil), aimed at agencies and tour operators, such as the wholesaler CT Operadora, and Signature Travel, an agency specialized in tourism premium or luxury.
“Strengthening the alliance Andalusian Soul and the promotional collaboration with other Spanish cities and city networks are proposals contemplated in the Plan8 of tourist impulse with which Seville was endowed after a very wide participation of the sector in order to plan its recovery. They are agreements that allow us to carry out promotions in medium and long distance countries that alone would be difficult to tackle. In this way, the sum of efforts benefits us all. This line of collaboration between the four cities to attract quality tourism is a success, ”concluded Muñoz.
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