It’s called Best Global Brands and it’s an annual ranking that lists the most valuable brands in the world. It is carried out by the consulting firm Interbrand, which has been preparing a very complete list for more than 20 years, given that the first edition was in 2020.
One of the first conclusions drawn from the 2024 edition is that the lack of investment as a long-term brand strategy has led to a loss of global value among the best global brands, because they are worth 3.5 trillion dollars less.
The first position in the ranking does not change
Apple remains the most valuable brand, but its value has fallen for the first time in more than two decades, albeit by a slight 3%. One fact to keep in mind is that of the 100 most important brands of 2024, 14 belong to the automotive sector, which is more than any other sector in the ranking.
Three car brands, Toyota (No. 6), Mercedes-Benz (8) and BMW (10) appear in the top 10. However, not all have achieved similar success. Tesla (#12) sees one of the biggest drops in value this year (-9%), while Kia (#86), Hyundai (30) and Toyota (6) achieved double-digit growth.
Regarding brands considered luxury, they continued with an upward trajectory (+7%, compared to +6.5% last year), expanding their relevance. Ferrari (no. 62) has been the one with the greatest growth this year, +21%, Louis Vuitton rose three places (from 11 to 14). For its part, Hermès (position 22) and Prada (83) are two of the luxury brands that have risen the most this year, with a growth of 15% and 14% respectively.
Interbrand
To prepare the ranking, and therefore define the value of a brand, Interbrand takes into account a series of parameters such as a financial analysis, which measures the performance for investors of an organization. The role of the brand in an increasingly competitive environment and its strength based on sustainable demand and possible profits in the future are also taken into account.
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Journalist specialized in mobility in all its variants: car, motorcycle, bicycle, electric scooter… and not always in this order, given that the way we move is changing. More than 20 years of experience in the automotive world and constantly adapting in a sector that never stops generating news.
