nn SME entrepreneurs It is considered an important cog in driving the country’s economy. because there are more than 3 million and account for more than 90% of the whole system of enterprises There are hundreds of thousands of jobs. which today must be said that it is fortunate that Thai SMEs Be known all over the world after Seven-Eleven. Pulling world-class artist “Jackson Wang” to promote
More than 1,000 items of Thai SME products, including Thai food, Thai desserts, beverages, and consumer goods, are the Soft Power of Thailand, continuing the campaign “Thai food charm that everyone loves” to help promote Thai SME products to be popular far and wide. word ready to support tourists traveling to Thailand to support SME products
Mr. Yuthasak Poomsurakul, CEO of CP All Public Company Limited, 7-Eleven and 7-Eleven executives, said that SMEs are important cogs. in driving the country’s economy that the company has always realized the importance Ready to support under the policy “SME grows far together” according to 3 strategies consisting of 1. Giving sales channels 2. Providing knowledge and 3. Providing network connections. Recently, it has drawn world-class artist “Jackson Wang ” Those who are in love with Thainess and Thai food. Become a presenter to support more than 1,000 Thai SME products under 4 groups, consisting of 1. Thai food, 2. Thai desserts, 3. Drinks and 4. Accessories, to be known globally.
“Thai SME products are quality and unique products that are not inferior to any other country in the world. They are regarded as the country’s strong soft power. The important thing that will allow Thai SME products to continue is the opportunity to be seen by both Thais and people around the world. Seven as an agency that provides support To promote SME entrepreneurs in all dimensions, he has drawn Jackson Wang, a world-class artist with a strong fan club. It has more than 31 million Instagram followers worldwide. And love Thai food as a presenter for SME products, helping to make Thai SME products known to the world by a leap forward. Supporting the opportunity for tourists to return to Thailand in full this year, ”said Yuthasak.
This campaign is another important tool that helps drive SMEs in terms of sales channels. Help increase the sales of SMEs to generate income back to the community. according to the company’s determination “Create and share opportunities with each other” and is an extension of the campaign. “The charm of Thai food that everyone loves” that was released at the end of March.
Mr. Yuthasak said that initially there will be 4 areas of action under this new campaign: 1. Installation of Jackson signs. Hope with a short message to promote SME products such as very delicious, must try at the point of sale of the product and media supporting SME products at
7-Eleven SME Shelf area, SME product shelves, especially inside 7-Eleven stores 2. Continuously increasing the number of 7-Eleven SME Shelf to 7,500 branches from 5,800 current branches. as well as developing SME Shelf in some branches to suit each area, such as flagship branches, airport branches To be in the form of Shelf SME souvenirs and souvenirs 3. Pull SME products to promote in various advertisements. and 4. Support and promote SMEs in all dimensions through the 7-Eleven SME Support Center, helping SME entrepreneurs access information sources, knowledge, research, as well as being a medium for connecting alliance networks in both public and private sectors. To create growth for Thai SMEs to achieve strong and sustainable growth in the global trade arena.
Mr. Kongpaphat Ruangchinda Chaikit, Deputy Managing Director of JH & Know Group Co., Ltd. SME, an important partner of 7-Eleven for more than 10 years, growing from the brand “Mae Sunee Thai Dessert” “Currently turning to produce products under the EZY SWEET brand. He said that he now produces snacks, toddy palm cakes, and grilled bananas sold in 7-Eleven and is very pleased to be one of the more than 1,000 products that have participated in this campaign. Entrepreneurs are confident that participating in the campaign will definitely benefit because Jackson Wang is a famous artist and loves Thai desserts. While Thai desserts themselves are unique in their Thainess, therefore, having a world-class presenter to help promote Thai products will allow SMEs that produce products to be sold in 7-Eleven. Have sustainable sales opportunities and ready to pass on sustainability to the community
“Our products are mainly products that use local raw materials. and brought through various processes to get the original taste according to the standards of Seven Because the product will be sold in Seven’s stores. It has to go through a rigorous international standard and quality inspection process. Therefore, selling products in the Seven Stores It is therefore a guarantee of the quality of our products that meet quality standards,” Mr. Kongpapat said.
Mr. Panuwat Ngernsrisuk, Managing Director of BTY Food Co., Ltd. SME, a Thai dessert manufacturer under the brand “Ban Thong Yod” and has been known for more than 40 years, said he was very proud to be a part of this campaign Because this campaign is a big campaign with world-class presenters to help promote SMEs participating in the campaign. Because Seven has distribution channels throughout the country. that helps distribute SME products to all communities make it easy to buy Therefore, it is a channel that helps SMEs grow sustainably.
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