“Sethaphong” recommends merging TOT-CAT, must plan well. Accelerate fusion to become one, two equal parties, believe if possible, will survive.
On December 23, Col. Sethaphong Mali Suwan, MP’s name list Bhumjaithai Party And Deputy Chairman of the Telecommunications and Digital Communications Commission for the Economy and Society (DES) gave an interview on the merger between TOT Public Company Limited or TOT and CAT Telecom Public Company Limited or CAT is a National Telecommunications Public Company Limited or NT that the issue is not that it will succeed or not. But the reality is more worrisome. After merging, will it be able to survive in the business? The lesson of this story can be traced back to history.A 2015 HBR report showed a 70-90 percent post-merger failure rate.An example of a recent merger of two communications companies was: A $ 165 billion merger between AOL (American on Line) and Time Warner in 2001. It was named “AOL Time Warner”. At the time, AOL was the leading provider of dial-up Internet services. To expand into the broadband Internet market, Time Warner has media and media businesses in the hands of CNN, TBS, HBO, Time, Sports Illustrated and Warner Bros. But finally, after just one year of merging, AOL announced a loss of $ 99 billion.
Col. Sethaphong said that in addition to his example already There are still many cases of failure. The lessons of merger failures will have problems for many reasons, including the post-merger vision process. Business plan direction And most importantly, it is the fusion of two different organizations. Many times, merging into one organization, but people cannot be merged. Became there two groups in one organization A group of executives will try to support their own people. Employees do not feel trust the executives from another organization. Making it become that the outside battle must be fought The battle was disturbing all the time. Over the next six months there will be many factors that will challenge the merger of the two organizations. And most importantly, don’t waste time negotiating what important management positions on this side, what important management positions on that side. But should merge two people into one vision Establish a long-term strategy Sharing experiences, knowledge and expertise of each department Corporate mergers are not just failures. That has been successfully made But requires a good approach Give both sides equal It is not an amalgamation form, one party is a buyer of the other. And must have a detailed action plan Clear and concise Which must be well designed These plans are important because they will help merge the two organizations to work well together. But if the management plan is not good enough May have failed I want you to think about it in detail. To make the operation go smoothly as planned. In order to maximize the benefits of the country
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