All league matches in streaming: it is an epochal revolution, full of hopes and uncertainties. The fan will no longer have to pay the double fee for Serie A but will have to adapt to the new means
From the first contract with Rai in the autumn of 1960 for the deferred broadcast of a match to today’s marriage with Dazn for live streaming of the entire championship. Serie A enters a new era and is a revolution, like all revolutions, full of hope and uncertainty. Let’s start with the latest facts. The umpteenth telenovela of TV rights, consummated between postponements on postponements, cross vetoes, threats of legal action, unraveled today, three days after the expiry of the offers, through the assignment of packages 1 and 3 to Dazn: 840 million a season for the transmission of 7 exclusive matches per day and 3 co-exclusive matches.
–
And Sky?
—
Sky is considering whether to appeal against the assignment to Dazn. In any case, package 2 still remains to be assigned, that of the co-exclusive of 3 races. For this segment the Comcast broadcaster had offered 70 million per season, the sum with the 840 of Dazn would make 910 million, significantly lower than the 973 collected on average in 2018-21. The goal of via Rosellini is to increase the value of package 2. For the moment Sky, that is the main investor in Italian football over the last twenty years, has remained dry-mouthed: it aims to console itself with the remaining 3 games, but it will not be it is obvious to get them, also because there is competition from Mediaset. All this is the effect of the pandemic and the changes in the market with the advance of new media to the detriment of traditional broadcasters, so far willing to pay handsomely for content (full live broadcasts) that young people are less and less interested in. It must be said, however, that the forecasts were even more bleak and that Dazn convinced the clubs with a strong rise in private negotiations, flanked by partner Tim who has pledged to give a guaranteed minimum of 40% (340 million per year ) and technological support.
–
What changes?
—
After the phase of the double subscription (Sky + Dazn), fans will be able to attend all the league matches by paying a single fee, however at an affordable price: we are talking about 30 euros per month for the overall offer of Serie A. Of course , if you also wanted to see all the Champions League, then you would have to turn to Sky again, with an inevitable increase in spending. Doubts about the network’s stability remain, also in light of the recent words of the minister for technological innovation Vittorio Colao: “To date, about 16 million households (60% of the total) do not use Internet services on the fixed network or do not have a fixed ultra-broadband connection. This is unacceptable ”. Dazn replies that “99% of Italian families can equip themselves with a broadband connection with various technologies” and reiterates the commitment “aimed at supporting and accelerating the digitization process of the country”. Tim’s support will help, and it should be added that Dazn is exploring the possibility of landing on DTT with a channel to route customer traffic. Will everything go smoothly? We will find out only by living.
–
26 March – 15:57
© REPRODUCTION RESERVED
— .
