Serie A Plan to Show Matches on Both Sky and Dazn with Amazon or Mediaset to Broadcast Weekly Postponement: Target One Billion

The idea of ​​Serie A: 9 out of 10 matches broadcast together by the two operators. For Amazon or Mediaset a weekly postponement. Target one billion

The A league has a plan to sell the championship’s TV rights starting from 2024 at a higher price than in the last three years, with the aim of reaching one billion per season. They call it the “ban matryoshka” because each package contains various proposals that can attract as many interlocutors as possible. And a suggestive idea begins to take hold: show the matches on both Sky and Dazn. Matteo Pinci writes on The Republic. Then there will be a third wheel. The Football League will announce the announcement in May and will contain at least 5 packs, each with very different definitions. But one is more fascinating than the others: split the cake between Dazn and Sky, making both have almost every match. In fact, the championship could be seen both on one and on the other. Same matches, to be broadcast in co-exclusive. Let’s explain what that means. Neither Sky nor DAZN can think of bidding to have the Italian championship exclusively, hence the idea of Football League then it is to split the games between the two operators. 9 meetings, out of 10 in each round, would go to both (currently there are 3). Then, the customer would choose which platform to subscribe to. A solution substantially cut on the needs of the two televisions, that is to have as many matches as possible, without passing out. So, however, there would still be a game to sell. Probably, the second choice, i.e. not the most coveted match of each round, but the second one, which at that point would end up on a third platform. The inevitable question is: which one? The impression is that an auction can be opened. To date, there are two interlocutors who seem to be able to show interest: Amazon and Mediaset. For Amazon Prime Video, the debut on the European football market, with the rights to one Champions League match for each round, went positively. And it could replicate a similar system for the championship as well. Almost identical speech concerns Mediaset, satisfied with how it managed to develop the football product.