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Serie A agrees with OneFootball to sell television rights in the United Kingdom and Ireland

Serie A is consolidated in the United Kingdom and Ireland. The highest football competition in Italy has reached an agreement with OneFootball, the multimedia communication platform specialized in football, for the sale of television rights in the United Kingdom and Irelandas reported Football and finance. Serie A has also transferred audiovisual rights to other territories internationally.

The new agreement also adds to the sale of television rights to the TNT network in England. OneFootball will broadcast all championship games and the first days will be free for fans, while TNT will have two special matches each day.

In addition to the extension through the United Kingdom and Ireland, Serie A has also renewed the agreement with CBS Sports television network until it becomes a broadcaster of the highest football competition in the United States. The platform of Paramount+ will broadcast all 380 matches of the tournament, at least 25 Coppa Italia matches and all matches of the Italian Super Cup.

In the United States there is also Fox Deportes, for live broadcasts in Spanish, and Sirius XM, for radio rights. Likewise, the Italian championship has also ensured widespread in northern Europe with Sweden and Finland thanks to the agreement with the television channels TV4 and MTV, respectively.

In February, The Serie A group called a meeting to discuss approval for a new platform flow“capable of managing the marketing activities of the Italian football league, under the name Serie A,” as the competition explained in a statement.

The aim of launching the new platform is to bring together a series of Serie A marketing activities that come together in the same system. The idea is to manage the loyalty activities that already exist in the competition (such as voting for the best player of the month, surveys and more) to bring them together in one place with the fans and activities strengthen the marketing of the league..

Serie A is the highest competition in Italian football and has been managed independently alongside the Coppa Italia and Super Cup since 2010. Until then, the equivalent of the First Division was management together with Serie B through Lega Calcio, the association of clubs born in 1946.

2024-08-19 10:55:13
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