After a strong increase in August (+ 6.4%), your business continued to grow overall in September with + 2.5% compared to N-1. However, compared to last month, you are less likely to see an increase in your turnover (58.5% versus 66.4%).
Even though 9% announce an increase in turnover of + 30%, it is the segment from 0 to + 5% that is the majority as it represents almost one in five stores.
Shops under banners slightly down
Of the independents who responded to the survey, 56.8% noted an increase in their business compared to 52.2% for subbrand stores.
Unlike the previous month, outlets located in city centers recorded a more contained increase than those located in shopping centers. Recall that in August the breakdown was as follows: Downtown + 7.8%, shopping centers + 5.9%, Zac + 2.6%.
From a geographical point of view, the Center-Val de Loire region is, like last month, in decline. Grand Est and Paca are back in red while Île-de-France remains stable. However, it is necessary to take into account a strong disparity between the intramural Paris, where his colleagues record decreases in activity up to -15%, and the suburbs (between 0 and + 2%).
The optical sector spared for the moment
In a press conference on October 18, the Federation for specialized trade (Procos) announced a resumption of activity in stores of + 7% compared to September 2021. A figure that rises to 12.6% for the beauty sector. health. According to Procos, this increase observed since August is driven by the return of tourists but also by the increase in prices. This phenomenon is also offset by an outperformance of the “entry level / discount” brands. Indeed, competition and household budgets under pressure limit this possibility of price increases.
Constrained by tariff agreements with networks, only 14% of you in our industry raised their prices according to the results of our survey carried out in August.
However, according to INSEE, the economic climate in France in September 2022 is “darkening”. If we compare it with May 2022, the indicator that summarizes it (calculated from the responses of business leaders in the main market sectors of activity) drops by two points for the retail trade.
In addition, the month of October seems worrying, particularly for some regions due to the shortage of fuel (the most affected are Center-Val de Loire, Hauts-de-France and Île-de-France, according to public authorities). In this case, the outlets located on the outskirts of cities (shopping centers and Zac) should suffer a drop in attendance.
