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Seoul Takes Action to Simplify Lengthy Apartment Complex Names, Plans for New Guidelines

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Because the number of characters is so large, there are complaints that it is difficult to memorize even among residents, ranging from the satire that ‘even the mother-in-law can’t visit’.

This is the official name of the apartment complex. Given the situation, it seems that even local governments are stepping in to make improvements.

‘Gwangju-Jeonnam Joint Innovation City Bitgaram Daebang Ellium Royal County 1st.’ The official name of an apartment complex in Naju, Jeollanam-do, with a total of 25 characters.

Another apartment complex in Seoul has an official name of ‘Hangdong Jungheung S-Class Verde County’, which is 15 letters long.

According to a report by MBC on the 23rd citing the real estate information research company ‘Real Estate Info’, the number of characters in the names of apartment complexes sold nationwide is gradually increasing from 4.2 characters in the 1990s to 6.1 characters in the 2000s and 9.84 characters in 2019.

Because it is a difficult name for even residents to remember, it is common for complex names to be arbitrarily shortened.

As the use of foreign words and nicknames in newly built apartments has increased significantly, complex names have become complex to the point where 10-letter names are the average.

Last year, the Seoul Metropolitan Government conducted a survey of 1,000 citizens, and 77.3% responded that ‘the current names of apartment complexes are long and complicated and inconvenient.’ 60.3% of respondents also expressed the opinion that ‘a maximum of 4 to 5 characters is appropriate.’

Accordingly, through the ‘3rd Debate on the Improvement of Apartment House Names’ held on the 21st, the city of Seoul recommended refraining from using difficult foreign words when naming names, using proper place names, refraining from using nicknames, and maintaining an appropriate number of characters of up to 10 characters.

In addition, he requested that the legal and administrative districts be observed when naming apartments using place names. For example, even though they do not correspond to regions such as ‘Banpo’ or ‘Mokdong’, regional names should not be arbitrarily given to improve housing prices.

The city of Seoul plans to distribute the final guidelines early next year after collecting opinions.

2023-12-23 11:10:46
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