Submitted2024.04.15 16:27
Edit2024.04.15 16:36
Seoul Milk launches ‘A2+ Milk’
After Yuhan Life & Health and Yonsei Dairy
A2 entry to the milk competitioncrude oil production by 2030.
A 100% conversion plan A2 also appeared
“Challenge to expand the general market A2”
Actress Park Eun-bin, the advertising model of Seoul Milk, poses at the ‘A2+ Milk Launch’ held at the Grand Hyatt Seoul on the 15th / Yonhap News “Seoul Milk, which has made the history of milk to share with Korean dairy farmers, launched ‘A2+ (Plus) Milk ‘We will open a new future.’
Moon Jin-seop, president of Seoul Milk Cooperative, said at the A2+ milk launch event held at the Grand Hyatt Seoul in Hannam-dong, Seoul on the 15th, “Please check it out and support Seoul Milk as he takes on a new challenge called. A2+.” Previously, Seoul Milk launched A2+ milk, a new white milk product, on the 8th. A2 milk is milk from cows that only have A2 out of the A1 and A2 proteins found in regular milk. It has a high digestibility because it does not contain A1 protein, which causes intestinal inflammation or colic.
In the dairy industry, A2 milk is considered a ‘game changer’ that can revive the white milk market, which has fallen into decline due to reduced consumption. This is because it is a product that is accessible to consumers who are reluctant to consume milk due to digestive problems.
Choi Gyeong-cheon, executive director of Seoul Milk, said, “Although milk contains various nutrients, it is true that 62% of Koreans have difficulty digesting milk due to lactose intolerance (a metabolic disease in which can digest lactose in milk). ” He said, “Now, with A2. “Now that milk is easily accessible, we will be at the forefront of increasing milk consumption and developing dairy farming by creating new customers,” he said. Seoul Milk Cooperation President Moon Jin-seop explains the product at the A+2 Milk launch event held at the Grand Hyatt Seoul on the 15th / Provided by Seoul Milk Actress Park Eun-bin, an A2+ Milk advertising model who was present at the event that day, also said, “A2+ Milk is a personal experience. “I bought it and tried it, and it was it feels cleaner and more comfortable to my stomach, “he said,” he said.
Before Seoul Milk, Yuhan Household & Health Care introduced ‘New Origin A2 Milk’, Australian A2 milk, for the first time in Korea in 2018. Last year’s sales increased 7 times compared to the a year earlier as word of mouth spread about ‘colic free milk’ at mom cafes and other places.
Yonsei Dairy started producing and selling ‘Severance Exclusive Farm A2 Protein Milk’ directly at its exclusive farm in Korea last October. Yonsei Dairy’s A2 milk was also evaluated as it entered the market successfully, with cumulative sales exceeding 3 million units within 6 months of its launch. Broadcaster Seo Jang-hoon, an advertising model for Yonsei Dairy, promotes ‘A2 protein milk’ / Provided by Yonsei Dairy, which entered the A2 milk market a little later than others, intends to h – convert all raw milk products. 100%) to A2 by 2030. I decided to do it.
Currently, the A2+ milk released by Seoul Milk is 1.6 times more expensive per milliliter than the existing product, ‘Na 100%’ milk. Seoul Milk explains that once mass production begins and becomes popular, it will be possible to provide it at a more reasonable price.
Director Choi said, “A2 milk has clear advantages over regular milk, but only a small number of consumers have access to it due to the high price and production difficulties,” adding, “Yes Seoul Milk is committed to expanding the general market for A2. milk, which no other domestic or foreign company has wanted to do.” “It’s a challenge,” he said. The dairy industry is closely watching Seoul Milk, the industry’s ‘older brother’, enter the A2 market. Currently, Seoul Milk accounts for about half of the white milk market. Maeil Dairy Products and Namyang Dairy Products said, “We have no plans to launch the A2 product yet, but we will monitor the market situation and respond. “
Reporter Oh Hyeong-ju [email protected]
