Seongsimdang seasonal cake ‘Strawberry Shiru’ (left), people waiting to buy Seongsimdang cake on the 23rd./X (X, old Twitter)
The area of Eunhaeng-dong, Jung-gu, Daejeon is crowded with people from all over the country. People flocked to buy cakes from famous bakeries during the Christmas holidays, and as the waiting line to buy cakes started early in the morning, it gradually got longer, leading to eyewitness accounts of people waiting to buy cakes lining up throughout the neighborhood.
On the 23rd, posts and photos sharing the real-time situation near the Seongsimdang cake shop located in Eunhaeng-dong, Jung-gu, Daejeon are being posted one after another on various online communities and social media.
According to netizens’ eyewitness accounts, the queue to buy cakes stretched about 500 meters near Seongsimdang since early morning on this day, when the weather was below freezing. As the waiting line increases, people waiting to buy cakes line up not only in front of the bakery, but also around nearby buildings and in an alley 3 to 4 blocks away.
On the 23rd, many people reported the waiting line to purchase cakes at Seongsimdang./X (Old Twitter)./X (Twitter)
Netizens commented, “I asked people in line and they said there were people who had been waiting since 10 p.m. last night,” “I gave up buying a cake because the entire city was lined up for Seongsimdang,” and “I went there right when it opened at 8 a.m., but I couldn’t buy a cake until 2 hours later.” By leaving a message, you are sharing the situation in real time.
Seongsimdang began on-site sales of its popular cake ‘Strawberry Siru’ from this day. As it is the first day of the Christmas holiday and people flock from all over the country to buy the popular cake, Seongsimdang changed the purchase limit of two pieces of ‘Strawberry Siru’ per person to one piece per person from 12 PM.
Waiting line to purchase a cake at Seongsimdang in Daejeon on the 23rd./X (X, old Twitter)
‘Strawberry Siru’ is a winter season cake with strawberries that has become famous as a ‘cost-effective cake’. As opinions emerged that expensive hotel Christmas cakes priced in the 100,000-200,000 won range were too expensive, ‘Strawberry Shiru’ priced at 43,000 won became more popular.
One netizen who succeeded in purchasing a cake through Open Run said, “I started waiting at 8 o’clock, and the time I paid for the strawberry soup was 12:19.” He said, “The waiting line at the cake shop and the main store were so intertwined that some people waited for a long time and then went to the back and waited again.” He added, “It was cold even though the staff was handing out hot packs. He also gave waiting tips, saying, “Be sure to bring essential winter gear.”
On December 23, 2023, people waiting to buy Christmas cakes stood in a long line at Seongsimdang in Jung-gu, Daejeon, even in sub-zero weather./X (Twitter)
According to the Korea Meteorological Administration, Daejeon experienced cold weather on this day, with a minimum temperature of -12 degrees Celsius and a maximum temperature of 0 degrees Celsius. Even the cold wave did not stop the popularity of cakes.
The cake buying process is expected to continue until Christmas on the 25th. The predicted temperature for Christmas Eve tomorrow (24th) is -5 degrees to +3 degrees, which is higher than today’s temperature, but 1 to 3 cm of snow is expected to fall. The predicted temperature on Christmas Day is -3 degrees to -4 degrees, and it is predicted that it will snow occasionally on Christmas Day, stopping in the morning.
