The campaign image shows the two symptoms that can occur with an infection of the monkeypox virus. “Either you can have blisters or lesions near or on the genitals. In addition, you can just run a fever and have no blisters or lesions,” explains Cruyssaert.
Sensoa has decided to campaign only in the gay sex cafe. “It is true that the monkeypox epidemic mainly occurs among gay men with frequently changing sexual contacts. We want to reach those people with the campaign. Last week we started distributing posters and small cards, both in Dutch and English. are distributed in gay bars, which are catering establishments or saunas where gay men can have sex.”
If it turns out that the monkeypox epidemic is expanding, Sensoa will adjust its communication strategy.
–
