HoonSmart.com >> “Sena Development” shows a profit in the year 20, reaching 1,119 million baht, the highest in 3 years and set a new record. After responding to the changing needs all the time Launch the game to invade all channels, open 17 projects worth 15,700 million baht, targeting sales of 1.11 billion baht, revenue of 10 billion baht.
Prof. Dr. Ketsara Thanyalakpark Managing Director of Sena Development (SENA) revealed that in 2020 the company generated the highest sales of 8,600 million baht and net profit of 1,119 million baht, partly due to good cost management. And caution in launching projects In addition to housing as a factor of 4, even when there is a crisis, there will always be Demand. The company has developed new products that fit the situation. Whether it is a solar-connected townhome to receive the flow of Work From Home and low-rise condos, millions for limited income people who are the majority of the country, but need security in living Resulting in satisfactory sales
This is to achieve the goals and strong growth in all aspects of the company. Therefore, Business Direction 2021 has been placed through the “7 Strong” conceptual framework as follows:
1.Strong Step For the year 2021, Sena is preparing to launch a total of 17 new projects worth 15,700 million baht, divided into 3 condominiums in the Prime Area, worth 7,100 million baht, Sena Kit (low-million condos), 6 projects worth 2,100 million baht. Sena Eco Town 2 projects worth 1,100 million baht and the low-rise houses will include detached houses, detached houses, townhomes, 6 projects worth 5,400 million baht.
2.Strong Affordable Condo Year 2021, in addition to the Sena will focus on the project attached to the flat Also turned to focus on low-million condos Under the brand new condo “Sena Kit”, focusing on real demand customers. It is believed that there is still a continuous purchasing power for Bang Khae, Lat Krabang, Westgate – Bang Bua Thong, Bang Pu, Rangsit – Klong 4 and Thepharak, which has received positive feedback. Because in fact, these limited income groups are large groups. And want to have a residence
3.Strong Partner Hankyu Han Shin Properties Corp. is considered a strong business partner of Sena. That still gives confidence and trust in working together to develop the project continuously for more than 5 years is considered a great pride. Currently, we are working together to develop a total of 14 projects, totaling 40 billion baht, and in 2021 there are plans to develop low-rise projects and Affordable Condo by introducing Geo fit + innovations and technologies To be used in the project
4.Strong Solar For over 5 years, a total of 27 projects that Sena has installed solar in all of our house and condominium projects, it can be considered as the first developer who is serious about bringing solar energy into homes and condos. By To help save electricity bills And now expand the segment to meet the needs of Work From Home, install solar in the townhome project, and this year we do continuously Planning for additional 15 projects, total 538 units.
5.Strong Digitalized Service App SENA 360 that the company continuously develops New Function To meet the needs of customers in all dimensions Since the start of booking After-sales service Until resale To facilitate the special residents
6.Strong Agent, a special service from Acute Realty Co., Ltd. with expertise in consignment and rental. Add new services to meet international market needs. And the expanding Thai investor market with Tenancy Management service taking care of clients like a personal secretary
7. Strong Management Team The business will grow and go a long way. The key is the good “Team Work”. Sena has adjusted the project to create new work to be more flexible. Including the frontman executives to strengthen Ready for action this year
“Sena prepares to cope with every situation and changes that occur in the future according to the Made From Her concept.” Think more carefully. Is more comfortable. ”Regardless of whether it is paying attention to every detail, including current consumer behavior Ready to study new technologies and innovations Pulled in and applied in line with the business To continuously develop products and services to the market More importantly, there are leading partners that help drive the company’s growth. This ensures that the goals set in 2021 can be achieved exactly, ”said the Managing Director.
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