Sale Subaru BRZ the second generation in Indonesia far exceeded the target. This premium sports car, priced at IDR 800 million, was even immediately attacked by consumers after it was first unveiled at the GIIAS 2022 exhibition.
Subaru Indonesia Communications and Marketing Manager, Ismail Ashlan said, stock Subaru BRZ for the 2022 allocation it is sold out from the first three days of sales. That’s why consumers ordering their units now must wait patiently for next year’s allotment.
“Subaru BRZ for the 2022 allocation sold out within 3 days of its launch at GIIAS 2022. Consumers ordering it now must undergo a 10-month rotation period for certain colors and transmissions, but there are some that they could be faster.” Ismail said when he was recently visited by detikOto in South Tangerang.
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Subaru BRZ sold out in 3 days in Indonesia. Photo: Septian Farhan Nurhuda / detik.com
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Unfortunately, when asked about the unitary quota Indonesia receives each year, Ismail was unable to provide further details. According to him, the quota depends on the amount of production in Japan. So, every year is definitely not fixed.
However, according to him, Indonesia is one of the countries outside of Japan that has received quite a few Subaru BRZs.
“We can’t talk about it, because the quota is in accordance with production capacity in Japan. In the meantime, we know there is limited production there. So it goes up and down. But for a two-door sports car, I think the number really has to be exclusive, right?” she said.
 Subaru BRZ rotates for 10 months! Photo: Dr. Subaru Indonesia |
Ismail admitted that when he first entered Indonesia, Subaru actually favored the Forester and XV as the country’s top models. Interestingly, unexpectedly, it was BRZ that received a lot of attention. Indeed, its sales in Indonesia surprised the Japanese principal.
“That surprised us and surprised the main Subaru in Japan. Because our forecast in Indonesia was actually Subaru Forester and XV. Well, it turns out that when it was launched, Subaru BRZ received an amazing response and it made us confident (with this product),” he said.
Currently, some consumers who ordered the 2022 Subaru BRZ allotment have already received the unit. Ismail has confirmed that the vehicle delivery process will take place in stages until December 2022.
Second Generation Subaru BRZ Quick Specs
It is known that the new Subaru BRZ launched in Indonesia has significant differences from the previous generation. Now the car is equipped with a naturally aspirated 2.4-litre Boxer engine with 235 HP and 250 Nm of maximum torque. The machine is claimed to have 15% more horsepower.
As for the features, the Subaru BRZ has been equipped with the fourth generation Subaru EyeSight driving assistance. The system includes adaptive cruise control, pre-collision braking, lane departure and lane departure warning and lead vehicle departure warning.
The Subaru BRZ comes in two different variants namely the manual at IDR 825 million and the EyeSight automatic which costs IDR 25 million more.
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