Actress, singer, businesswoman – and now a billionaire: Selena Gomez celebrated her breakthrough as a teenager in a Disney series, later she stormed the pop charts (“Lose You to Love Me”). The fact that the 32-year-old has now officially joined the league of the super-rich is not primarily due to her success as an artist, but to her entrepreneurial talent.
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The business news service Bloomberg listed Gomez for the first time on Friday in the Billionaires Index, the list of billionaires – her estimated fortune is 1.3 billion dollars. This makes her one of the youngest self-made billionaires in the USA, reports Bloomberg.
In contrast to her friend Taylor Swift, who became a billionaire primarily through album sales and sold-out tours, Selena Gomez owes her fortune primarily to the income from her cosmetics brand “Rare Beauty”. The company, founded five years ago, is a huge success, especially among influencers and teenagers, also driven by marketing activities on social media: On Instagram alone, Selena Gomez has more than 400 million followers – only Cristiano Ronaldo (638 million) and Lionel Messi (504 million) have more followers. Gomez also runs a mental health startup (“Wondermind”).
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“Selena is not just a pop star,” Stacy Jones, founder of celebrity agency Hollywood Branded, told Bloomberg. “She is a multifaceted businesswoman with multiple sources of income that contribute to her impressive net worth.”
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