Actress, singer, businesswoman – and now a billionaire: Selena Gomez celebrated her breakthrough in a Disney series as a teenager, and later stormed the pop charts (“Lose You to Love Me”). The fact that the 32-year-old has now officially made it into the league of the super-rich is not primarily due to her success as an artist, but to her entrepreneurial talent.
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The business news service “Bloomberg” listed Gomez for the first time on Friday in the “Billionaires Index”the list of billionaires – her estimated wealth is 1.3 billion dollars. This makes her one of the youngest self-made billionaires in the USA, reports “Bloomberg”.
In contrast to her friend Taylor Swift, who became a billionaire primarily through album sales and sold-out tours, Selena Gomes owes her fortune primarily to the income from her cosmetics brand “Rare Beauty”. Founded five years ago, the company is a huge success, especially among influencers and teenagers, also driven by marketing activities on social media: On Instagram alone, Selena Gomez has more than 400 million followers – only Cristiano Ronaldo (638 million) and Lionel Messi (504 million) have more followers. Gomez also runs a mental health startup (“Wondermind”).
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“Selena is not just a pop star,” Stacy Jones, founder of celebrity agency Hollywood Branded, told Bloomberg. “She is a multifaceted businesswoman with multiple sources of income that contribute to her impressive net worth.”
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