Sega Sammy Holdings Nears $1 Billion Acquisition of Angry Birds Maker Rovio Entertainment

Sega, the Japanese video game company, is reportedly nearing a deal to acquire Rovio, the maker of Angry Birds, for a staggering $1 billion. According to the Wall Street Journal, the acquisition is part of Sega’s push to expand its mobile gaming business and strengthen its position in the highly competitive gaming industry. The potential deal would make Rovio one of the most expensive buyouts in the mobile gaming market and a significant milestone for the company known for creating one of the most iconic mobile games of all time.


Sega Sammy Holdings Inc of Japan is close to acquiring Rovio Entertainment, the developer of Angry Birds, for approximately $1 billion, according to the Wall Street Journal. The deal is expected to be finalized by early next week. Playtika of Israel had made a preliminary bid for Rovio in January, but talks ended in February. Neither Sega nor Rovio have commented on the potential acquisition. The current exchange rate is $1 to €0.9095.


In conclusion, Sega’s potential acquisition of Rovio for $1 billion is a significant development in the gaming industry. The deal could give Sega a competitive edge in the mobile gaming market, while expanding Rovio’s reach and resources. However, as with any major acquisition, there are potential risks and challenges that both companies will need to navigate in order to ensure a successful transition. Only time will tell if this deal will ultimately be a game-changer for both Sega and Rovio.