Some players’ impressions of SEGA as a game company may originate from the arcade platforms of the past. In the past, SEGA not only developed quite well-known game consoles, but also had a certain influence in the arcade market. Some classic arcade games have even been ported to major platforms, including PC. As long as players want to play, they can just spend some money to buy the game and relive the joy of playing in the arcade. Recently, SEGA promised at the TGA Awards that it would remake and develop some classic games. For example, by improving the resolution and details of the original pictures, or simply making them into 3D versions, it can be seen that SEGA attaches great importance to players who like these games.
In addition to recently working hard to develop new ideas in the “Dragon Among Us” series, SEGA has also discovered that wasting food is a really valuable business. For this company, games are not just old assets, but also have the potential to be reborn. Use the remaining heat of gold. Even old content that came out in the 1980s and 1990s can add new revenue to SEGA through the magic called “remastering”.
SEGA uses the residual heat of old arcade machines to stir up the cold rice of nostalgic games
According to the trailers currently released by SEGA, SEGA has highlighted at least five games, namely “Crazy Taxi”, “Golden Axe”, “Jet Set Radio”, “Shinobi”, ” Streets of Rage. Some people may have heard or seen it, and some may have played it but didn’t call it by these names, but the moment they see the picture, I believe that many players who have experienced the popularity of arcades will also feel an inexplicable feeling of nostalgia for a moment. flooded my mind. Those games have kept me company for countless lonely hours, and also cost me many coins or tokens. At that time, the teenagers who played those games were no longer young, but their consumption power was officially strong. And this is also the consumer group that SEGA is targeting.
From the current trailers, it seems that Streets of Rage and Battle Ax will be directly transformed into 3D games. “Crazy Taxi” has a more detailed city and special effects, and other games also have obvious visual improvements. It’s just that the trailer screen is too vague and can’t give up a few more seconds, so that viewers can have a deeper understanding of the latest status of these games. What’s even more dissatisfying is that SEGA has no intention of giving an actual launch date. Obviously, this wave of emotional manipulation is just a ball of pink air at the moment, and it will dissipate as soon as the wind blows.
However, taking an old game that was once a hit and re-developing it into a new game is a bit like a game developer cheating money for players, but for the current SEGA, it’s better than spending money on it. I don’t know if it’s a new game or a 3A masterpiece that can pay back its costs, but it would be more cost-effective to make some nostalgic remakes of small games. In the past, SEGA had an arcade machine and had great ambitions to participate in the home console war. Unfortunately, it was defeated by Sony, its “lifelong enemy”. Many businesses had to shrink or even be liquidated at this point in time to maintain the company’s operations. If it hadn’t been for the hot sales of the “Dragon Among Us” series, SEGA might not even be able to keep its brand name.
Previously, SEGA even followed the trend of nostalgia and launched nostalgic products such as Mega Drive Mini 2 to make money from old players. It also remade its own old games. This kind of operation shows that SEGA is getting better and better at how to make money. There is a wave of nostalgic money, but the remake itself does not save money everywhere. If the old IP can be revitalized and become a major brand of its own, it will naturally be a good thing. However, there are many cases where remakes of games have overturned and been scolded by players. Whether SEGA can capture players’ wallets in this regard depends on what kind of nostalgic games they come up with.
