SEGA BUYS ROVIO: DETAILS
We live in a video game industry in which in recent years we have not stopped seeing purchases from studios and companies. If the bomb a few months ago was carried out by Microsoft when it bought Activision Blizzard King, now it is SEGA the one that does the same.
If we look at information from The Wall Street Journalthis week the SEGA’s purchase of Rovio. According to the media, the price What would Sega Sammy Holdings pay for Rovio Entertainment Oyj? It would be about $1 billion..
For those who don’t know it, Rovio is the owner of Angry Birds, the popular mobile game that back in 2009 surprised the market and had unprecedented success. Its entire catalog accumulates more than 5,000 million downloads.
Without a doubt, the movement that companies are having towards the mobile market is clear. Microsoft itself acknowledges that what interests it most about the purchase that is being discussed in court is King, the creators of Candy Crush. And let’s remember that not long ago Take-Two bought Zynga for 12.7 billion.
So, we will wait for events andthis same week and we will tell you everything here.