Seedtag, the leader in contextual advertising, announces a fundraising of €250M from the American investment fund Advent International.
This fundraising will allow adtech to pursue the development of its proprietary LIZ© technology as well as its other technological innovations. These funds will also allow Seedtag to continue its international expansion and more specifically in the United States, after having launched there a few weeks ago. It is therefore a new phase of growth that the adtech market leader is initiating through this fundraising, both geographically and technologically, with the objective of developing the digital advertising sector on a larger scale.
Raising €250M from Advent International is part of a logic that Seedtag has been developing for eight years, during which the adtech leader has implemented innovative solutions, responding to a growing problem in digital advertising: the use cookies. In order to develop a reliable alternative to the exploitation of users’ personal data, Seedtag has created AI technologies in order to offer a solution that is as efficient as it is respectful of consumers. This is how Seedtag stands out as the benchmark for the future of digital advertising in Europe and Latin America.
Seedtag’s international expansion is moving into high gear thanks to this fundraising, a major point in the startup’s development strategy. The deployment of Seedtag’s services on the American market and more specifically in the United States is a key strategic axis for adtech: after the opening of a headquarters in New York, it is in Miami, Chicago and Los Angeles where opened new offices.
Jorge Poyatos and Albert Nieto, co-founders and co-CEOs of Seedtag, keep their positions and direct the activities from the Spanish and American headquarters.
Seedtag pursues its mission and establishes the strategic points in order to continue as a reference in contextual advertising for brands and publishers. This investment represents a major step forward, after a particularly rich year: Seedtag notably acquired the French adtech KMTX a few weeks ago, specializing in the design of artificial intelligence models and the automation of marketing performance. The company also raised funds last year from Oakley Capital, allowing it to advance even further in the market. Institutional investors, such as Oakley Capital, Adara and All Iron Ventures, also remain present in the next phase of Seedtag’s growth.
JJorge Poyatos and Albert Nieto, co-founders and co-CEOs of Seedtag, say:
“We are very excited about this partnership with Advent. This investment will accelerate our expansion in the United States, increase our growth, strengthen our team and the development of our technologies. This announcement supports our mission for the future of digital advertising, offering a powerful solution without the use of cookies”.
For Gonzalo Santos, Marketing Director at Advent International and Director of Seedtag Spain: “Seedtag has established itself as the number one in Europe and Latin America in the dynamic sector of contextual advertising. We are delighted to sign this partnership with Jorge and Albert. With our international presence and broad expertise, Advent will work with Seedtag’s management team to continue to expand the business internationally.”
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