See what the logo hides?

This case was first released in 2019but we brought it up for the amusement of new readers as the hidden symbol goes viral again.

It’s a Twitter post from 2018 which this time sets the internet on fire. A ten-year-old boy discovered something strange on the Toblerone package:

– Why is the bear there, the ten-year-old is said to have asked his mother.

To which the mother is left with a big question mark: “Which bear?”.

You immediately see yourself blind.

What’s hiding?

Many of the world’s most famous logos hide more than meets the eye.

As in Toblerone Swiss chocolate, which hides a bear.

Bear?

Yes. For those who have seen it, it is quite clear. Bjørnen has been the regular subject of articles in countless online journals.

You see it?

However, most people are content to state that it is a mountain peak. And maybe someone thought of the Swiss Alps.

But, bear?

Morbid discovery during an air travel

Yes then. If you look closely, everyone can see that there are indeed outlines of a bear in the drawing of the mountain top.

The background for the bear is that the chocolate comes from the city of Bern in Switzerland. And Bern is known more than anyone else as the city of bears. At least in Bern.

In the city, the bear appears on flags, banners, fountains and buildings. And of course they can also boast their own bear park.

In addition to the bear park, the Old Town also features a separate enclosed area for bears, known as The Bear Pit to English-speaking tourists.

What you didn’t know about Maskorama contracts

– Extra attention

– When so few notice the bear, is that a failed logo?

– No, it didn’t fail because it doesn’t have any negative effects, says Bendik Samuelsen, vice-rector and professor at BI at Dagbladet in 2019.

He explains that a logo becomes part of the brand’s DNA, and is often important to those who work with the brand as well, not just customers:

– And of course, as in this case, Toblerone can get some extra attention around a well-known logo.

According to Samuelsen, the best thing about a logo like this is that you start thinking about the graphic element.

– In this way, the logo contributes to a different kind of learning. This means it gets a different and stronger form of anchoring in memory. Obviously it will be good for the brand, insists Samuelsen.

Can you handle this?

He believes that recognition is central to a good brand.

– If he can also communicate something in line with the values ​​or what the company does, that’s a bonus. The French Carrefour is an example of this. So it means crossroads, and the arrows in the logo play on exactly that, Samuelsen says.

She got her period before she could walk

Another favorite example is also highlighted in a CNN article. The American shipping company FedEx also has a symbol that is difficult for many to obtain.

Look carefully at this logo (do not scroll!). Tip: Look for an arrow. Do not? Now you can roll.

Once you’ve seen Pila, you’ll never want to see it again.