In connection with the launch of the powerful BMW 128 front wheel, someone on the nets reminded the Munich carmaker of how humorously it had once armed itself against them.
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In recent years, it has been shown countless times that German marketers have an extraordinary wit and feeling for creating commercials and banners. Especially those from premium cars. For example, remember billboard stroking BMW and Audi? Or recent Munich’s compliment to the address of the new S-Class. We would find countless such cases in history.
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Today, however, we are not looking at a new advertising banner, but a few pictures from history. As we informed you some time ago, BMW is intensively testing brand new ones at the Nürburgring 128ti, which is supposed to be a strong front wheel and modern competition VW Golf GTI. The segment of fast front-wheelers is something completely new for Munich… and until recently it was actually front-wheelers in general.
Forged fans of the brand that BMW can eat on social networks. When the carmaker boasted of images from the 128 test, one attentive user pointed out the brand how it was pulling from front-wheel drive cars years ago. We have to admit that these imaginative billboards would make a huge impression on us when we travel. All you need is one prepared animal and a label “That’s why we don’t have front-wheel drive cars.”.
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However, the efforts of German artists do not always meet with success. Some time ago, for example, Audi had to withdraw one of its spots because of a little girl with a banana. Volkswagen has also been struggling with its ads for a long time. Sometimes reason remains what the authorities are able to ban (advertisement with a purely electric golfer and a woman on a bench), but other times the actions of the brand itself come to us a little over the edge, as in the case of instagram advertising for the new generation of Golf:
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