A TikTok user, @claraescoms, who introduces herself as a branding and marketing strategist, revealed some of the secrets Apple uses in its stores to inspire customers to buy more of their products.
Apple is a brand that has a large number of fans who are willing to pay more for its products. and to make long queues for when there are new releases.
A study by MBLM, the inventors of Brand Intimacy, the emotional science behind the brands we wear and love, revealed that Apple is among the top three brands in the 2022 study, behind only Disney and Tesla.
Brand Intimacy uses Artificial Intelligence to analyze brands and data, evaluating how consumers relate to brands.
Apple is very well positioned and as if that were not enough, the videos of the content creator @claraescoms, let us see the secrets to which the brand resorts in its stores to pamper us and promote a favorable climate to buy its products.
Some of the features that the ticktoker points out are:
– The stores are designed in minimalist spaces who focus on promoting their products
– Apple resorts to setting up its stores in “Premium” placeswhich speaks of the positioning and reputation of the brand
– Almost no brand logos in their stores
– The only “color clues” are provided by the products, what creates an “Apple environment”
– Branches focus on direct all public attention to Apple products
Feeling good, in an environment that is pleasing to the eye, where the products capture your attention without distractions, are part of the Apple’s strategy to maintain a strong relationship with its consumers.
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