Second-hand car trading starts active mode_Guangming.com

The picture shows the Chengdu Hongmeng second-hand car trading market.Photo by Tian Tian

Recently, nine departments including the Ministry of Commerce jointly issued the “Guiding Opinions on Promoting the High-Quality Development of the Automotive Aftermarket”, proposing seven measures including optimizing the circulation environment of auto parts, promoting the quality and upgrading of auto repair services, and accelerating the development of the traditional classic car industry. It aims to promote the steady growth of the automobile aftermarket and the continuous optimization of the market structure to better meet the diverse automobile consumption needs of consumers.

This year is the first year that the new used car policy has been fully implemented. At present, the policy effects have already appeared. The latest data released by the China Automobile Dealers Association shows that in the fourth week of November, the average daily transaction volume of the second-hand car market was 61,300 units, an increase of 2.42% compared to the previous week, and an increase of 1% compared with the fourth week of October. Return to the scale of more than 60,000 vehicles.

Transaction volume grows steadily

Looking back at the trading situation in November, the average daily trading volume of the second-hand car market in the first month reached 60,100 units, a month-on-month decrease of 1.08%. The market began to fluctuate in the second week, and the average daily trading volume dropped to 58,300 vehicles. The average weekly trading volume in the third week was 59,800 vehicles. Although there was a slight increase, it was still hovering at the low level of the market. The active trading period at the end of the year began in the fourth week and is expected to last until the end of December.

After car ownership reaches a certain level, the second-hand car market begins to increase in volume. This is a general rule of international car consumption. Currently, the number of cars in my country has exceeded 300 million, ranking first in the world. More and more consumers are choosing to buy their favorite cars in the second-hand car market. Data from the China Automobile Dealers Association shows that from January to October, the cumulative transaction volume of second-hand cars reached 15.1008 million units, a year-on-year increase of 13.26%, and the transaction value was 963.751 billion yuan.

Li Xin, deputy secretary-general of the China Automobile Dealers Association, conducted a visual analysis of industry business activities in the form of data. She believes that from an urban perspective, second-hand car consumption is spreading from first- and second-tier cities to mid-tier cities. In the past three years, the share of automobile sales in new first- and second-tier cities has increased the most, while the share of third- to fifth-tier cities has declined; this year, cities with high sales growth have begun to move inland, and some capital cities in inland provinces have performed well. .

Data from second-hand car platforms also confirms the active trading. Guazi second-hand car consumption big data shows that the transaction volume in November continued to grow steadily month-on-month, with the month-on-month growth exceeding 10% in North China and Northwest China, and the month-on-month growth in Langfang, Hohhot, Lanzhou, Xining and other cities exceeding 15%.

Wang Xiaoyu, senior vice president of Guazi used cars, told reporters that as the weather turns colder, customers in the offline market are turning to online viewing and purchasing of cars. As the end of the year approaches, online platforms have become an important channel for car dealers to clear inventory and accelerate turnover. The convergence of demand and supply has led to active online transactions of second-hand cars. This wave of low-price promotions is expected to last until the Spring Festival next year. Now when buying second-hand cars online, some hot-selling cars can save 5% to 10% compared to the first half of the year.

Judging from the situation of transfers, the cross-regional circulation situation has continued to improve since this year, and online second-hand cars are actively circulating across regions. In November, Guazi second-hand cars accounted for about 80% of the cross-regional circulation. Wang Xiaoyu said that driven by the policy to facilitate the circulation of second-hand cars, and with the implementation of the new online car purchase standard of “try for 7 days before buying a car”, the car condition is fully transparent and guaranteed, eliminating consumer doubts and driving the recovery of consumer confidence. It will promote the concentrated release of second-hand car consumer demand at the end of the year.

Export scale reaches new high

Recently, the third China (Tianjin) used car export overseas exhibition came to an end in Tashkent, the capital of Uzbekistan. In 10 days, more than 100 vehicles displayed by 22 exhibiting companies were sold out locally, and many exhibiting companies received intended orders, involving a total of more than 300 vehicles.

The high-quality development of China’s automobile industry has driven China’s used cars to enter the international market. Tian Tian, ​​deputy secretary-general of the China Automobile Dealers Association, said that in the first three quarters of this year, my country exported 160,000 second-hand cars, a record high, and exported to 140 countries and regions. Among them, sales in countries co-building the “Belt and Road” have grown rapidly.

Second-hand car exports have achieved leapfrog development in recent years. According to data released by the China (Dongjiang) Second-hand Car Export Industry Development Forum in 2023, there are 39 regions carrying out second-hand car export business in my country, and there are more than 400 second-hand car export companies. The export scale of second-hand cars has increased from more than 3,000 vehicles in 2019. increased to nearly 70,000 vehicles in 2022.

This is due to our country’s automobile industry seizing the window of opportunity. Bao Jiacheng, deputy director of the Automotive Market Division of the Ministry of Informatization and Industrial Development of the National Information Center, said that Chinese automobiles have seized the global automobile supply gap caused by the epidemic and accumulated accumulated experience. A number of automobile companies have already gained international experience. The export of second-hand cars is accompanied by the export of new cars. China’s second-hand car exports can take advantage of the “momentum”.

On the whole, China’s used car exports are on a positive trend, which can promote the healthy development of the domestic used car market. At the same time, we must also see that the export of second-hand cars has not only opened up new growth, but also faces new challenges. Fu Yi, general manager of Chongqing Huanyu Auto Sales Co., Ltd., believes that there are currently high thresholds for used car exports, high risks in international capital flows, no successful cases that can be copied in all directions, difficulty in grasping overseas hot-selling models, and difficulty in predicting the international situation. risk.

Increased market vitality

As an important link between the past and the future of the entire life cycle of automobiles, releasing greater vitality in the circulation of second-hand cars will help better revitalize the stock of automobiles, stimulate the increase in new car consumption, and promote secondary consumption of automobiles.

In order to clear up the blockages and difficulties in the circulation of second-hand cars, relevant departments have continued to make efforts. A series of measures cover all aspects and fields of second-hand car circulation, from the registration and filing of business entities, to second-hand car accounting and invoice issuance, to cross-regional circulation and transfer registration of vehicles. As the policies continue to come into effect, the standardized trading and free circulation of second-hand cars have achieved obvious results.

Tianyancha data shows that as of now, there are more than 797,000 second-hand car-related companies; among them, from January to October, more than 137,000 related companies were newly registered, a year-on-year increase of 40.6%. The increase of related enterprises not only enhances market vitality, but also enriches consumers’ choice space.

Chen Xiangda, chairman of the used car dealer branch and managing director of Aokangda Group, said that with the promotion of favorable policies, the problems that have restricted the development of the used car industry for many years have been solved one by one. At the same time, affected by factors such as the weak global economic recovery, the fluctuations in automobile sales have increased significantly. Especially starting from the second half of the year, profits have gradually decreased and losses have increased. In the complex market environment, companies are facing increasing business risks. How to adjust business strategies and find a path that truly suits them is a question that companies should think about.

Brand development is considered to be the main path for second-hand car dealers in the future. Wang Lei, chairman of Shenyang Shengmingao Automobile Group, said that second-hand car dealers should establish their own brands and win customer trust through brand management.

Liu Zhaojie, chairman of Hangzhou Baiyuka Network Technology Co., Ltd., further mentioned that the premise of branding for second-hand car dealers is standardization, and standards are the cornerstone of enterprise development. Specifically, it means the standardization of vehicle sources, standardization of traffic acquisition, standardization of enterprise operations, and standardization of vehicle condition risk control.

Improving service quality is also crucial. Ye Weidong, general manager of Hainan Chengcheng Husheng Famous Car Co., Ltd., believes that after-sales service is a prerequisite for the future used car business. Perfect after-sales service is one of the core components of second-hand car dealers; the combination of pre-sales and after-sales can increase the comprehensive profits of second-hand car dealers; after-sales service not only increases customer stickiness but also enables secondary repurchase of vehicles; at the same time, it enhances the brand Famousness and reputation thus gain a certain degree of price discretion, and are also inseparable from the after-sales service of second-hand cars. (Liu Jin)

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责编：张诗奇 ]