Marcus Tober, founder of Searchmetrics, provider of a search and content marketing platform, will take up the position of founder and chief evangelist within the company with immediate effect.
Marcus Tober founded Searchmetrics in 2005, making him one of the pioneers who established SEO as a marketing discipline. Since SEO is becoming more and more important for marketers, is a significant part of the marketing mix and Searchmetrics is growing continuously, Marcus Tober brings together external and internal areas of responsibility in his role to meet this need and to support both industry and company growth promote.
With his extensive expertise and experience, Marcus Tober, as Chief Evangelist at Searchmetrics, advocates explaining the value of SEO and showing how this discipline should develop in the future. Internally, he plays a cross-departmental strategic role in which he advises on developments and trends in the field of SEO. He also supports the development and product teams in driving the innovations of the Searchmetrics Suite to ensure that it meets the needs of customers in the rapidly evolving search space.
Matt Colebourne, CEO von Searchmetrics: “In 2020 we were able to record significant sales and revenue growth, we presented a new product with Searchmetrics Insights and, in Konstantin Dolkas, we brought a new CTO into the company to implement our new product roadmap. With the digital change during the pandemic, more and more companies have realized that search, content and data-driven marketing are essential components of their marketing mix and are not something that they can leave only to a few specialists. In view of the company’s and market growth, I am delighted that Marcus, with his wealth of experience and extensive expert knowledge, has an important place in the future of our company. “
Marcus Tober adds: “When I founded Searchmetrics in 2005, things looked completely different – but even then I had the feeling that SEO still had a long way to go. If you compare the effort that companies put into other digital marketing channels with that that they put into SEO, there is still a big discrepancy here. Companies sometimes spend several million on paid search, but hardly take SEO into account. I’ve been a long-time proponent of SEO, but I see an opportunity right now to really increase the importance of the discipline. Searchmetrics will take the lead here. ”
In addition to his new role at Searchmetrics, Marcus Tober will also be responsible for external projects, the details of which will be announced separately.
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