A compelling recruiting video can be the key to attracting top talent. You and your team are already motivated to create a video – but how do you create a script that conveys the right message clearly and effectively?
In this article we will show you the structure you can use to write an effective script for your recruiting video. You will also learn numerous practical tips on how you can make your video successful through careful preparation and a self-confident protagonist.
Watch out! We have prepared a script template for you that you can use for your purposes!
3 easy steps to a successful video script
Use the following steps to create your video script. For an extra dose of practical relevance, we go through all the steps using the example of a recruiting video for an open position as a sales trainee.
Step 1: Preparation – target group analysis and message
Before you write your video script, think about the following points first:
What is the goal of the video?
Using our example: Your video should attract attention and arouse interest among potential applicants.
What message should the video convey?
Using our example: We are looking for a committed trainee who would like to develop his passion for sales with us.
Which target group should the video address?
It is important to know exactly the interests and needs of your target group. The content and character of the video should appeal to them in order to be effective.
Using our example: We are targeting young and ambitious graduates for the sales trainee program.
These findings serve as a basis and guide for the video script.
Step 2: The structure of the script
A clear structure is crucial for a convincing video script. Generally it is divided into: Introduction, Main part and Ending.
The catchy introduction
You have 3 seconds. Then it will be decided whether your video will continue to be watched or not. That’s why the introduction has to be right. The first sentence, the “hook,” should be particularly compelling and contain your message.
Using our example: Hook “Sales is your passion? With us it will become your path to success.”
The informative main part
In the main part of the script, the most important content is conveyed in a structured manner. An analysis of the target group interest provides information about which content should be chosen. Young employees for a trainee position, for example, place increasing value on the corporate culture, the team and various benefits. Whereas a candidate for a senior position is probably more interested in details about the area of responsibility, opportunities for advancement or the salary.
Guiding questions can help present the information clearly and attractively.
Using our example:
- What tasks does the position entail?
- Who is the future team?
- What benefits does the company offer?
- What is the company culture like?
The inviting conclusion
The end of the video should contain a clear request, the so-called CTA (call-to-action).
Using our example: “Click on the link and find out more about your new position!”
Avoid this biggest mistake: Instead of writing the script verbatim, you should make bullet-point notes. This promotes the natural and authentic flow of speech. The exception here is the hook. It is the only part that can be taken literally.
Bonus: Use our script template below for your future recruiting videos!
Step 3: Optimize the script
After you have created your script, it’s time to do the fine work.
Agreement with protagonists
First send the briefing to your protagonists, such as the team leader in sales or the department. These people can give you valuable feedback as to whether all important points have been covered and whether the prioritization is correct. Make sure the bullet-point outline is understandable for everyone.
The spice lies in the brevity
Avoid unnecessary details and focus on the essentials to effectively convey the main message. Not all areas of responsibility or benefits need to be mentioned so as not to overload the video. As a guideline, a video length of 1 minute – 1 minute 30 seconds applies.
Repetition of the message
State the core message at least at the beginning and end of the video so that it stays in the viewers’ minds.
With these three simple steps, you can lay the foundation for a compelling and effective recruiting video that attracts the right talent.
Best Practice: Script template for a job ad video
Still can’t imagine what a good script looks like? What would be a good hook? What does bullet-pointed mean? And how do I structure the main part?
To make it easier for you to get started, we have developed a script template for our example recruiting video for a sales trainee position. You can easily transfer this structure to other job advertisement videos.
Easy to implement with Mozaik: You can upload your script directly to the project using the briefing function in the software. This keeps the workflow clear and everyone involved is informed.
Preparation for the successful implementation of your recruiting video
The script is ready for use. But what happens next?
Wer?
Choose a protagonist who authentically represents the position and the team.
Using our example: The leader or a colleague of the sales team
Wo?
The location should match the content. The company’s work environment is often suitable for this. For experienced protagonists, a dynamic element such as walking through a hallway can also be incorporated.
Using our example: The future working environment, such as the office or desk
How?
Shoot several short, authentic sequences that will be selected later. When filming, note which take worked particularly well so you can easily find the best scenes later.
Using our example: Take a look at ours Job advertisement template over!
A confident protagonist in the spotlight: tips for a convincing appearance
There is already a well-structured and content-filled script, the location, the approach and the protagonist. This is exactly what is particularly important. Because the protagonist has to present the content with a confident and interesting appearance.
Please note the following tips:
- Importance of the briefing: A detailed briefing of the protagonist is crucial for a convincing video.
- Way of speaking: The protagonist should speak loosely and slowly to ensure clarity.
- Experience of the protagonist: For inexperienced protagonists, you should shoot several takes of the same scene to help him or her become more confident.
- More tips: For additional advice on being confident in front of the camera, visit our blog post: Confident in front of the camera
Planning is half the battle
A well-written script is crucial to the success of your recruiting video. Make sure to write your message, have a clear structure and do not formulate the script verbatim. Use bullet-point notes for a natural presentation and create your video script with ease!
Take the shortcut with Mozaik!
Do you want to present a project? Do you need a customer testimonial? Would you like to introduce new employees?
We have prepared some ready-made video templates for you so that you can concentrate on filming. In our template library you will find numerous templates including pre-formulated briefings that you as a Mozaik user can simply copy into your account and use for your next videos.
