Wise prediction
Tens of millions of US citizens received a “COVID-19 enforcement violation” score following a data collection program conducted during the first block by voter analysis firm PredictWise.
“These Covid-19 executive order violation scores were calculated by analyzing nearly two billion Global Positioning System (GPS) pings to obtain” real-time ultragranular location patterns. “People who were” most often on the go of their neighbors “received a high Covid-19 Enforcement Violation Score, while those who stayed more often or always at home received a low Covid-19 Enforcement Violation Score of -19,” writes Tom Parker of Reclaim the Net.
The data collected was then used by PredictWise to help Democrats target more than 350,000 “COVID-affected” Republicans with election announcements related to virus prevention measures.
“PredictWise realized there were potential areas of voters to turn to with COVID-19 messaging and transformed high-density data covering over 100 million Americans into measures to adhere to Covid-19 restrictions. 19 during the total lockdown. “, the company states in its whitepaper.
This information was used to identify 40,000 “persuasion targets” for Democratic Party Senate candidate Mark Kelly, who was subsequently elected.
PredictWise was founded in 2017 by Tobi Kontizer (Stanford, PhD and formerly of Facebook Research) and David Rothschild (UPenn, PhD and formerly of Microsoft) after identifying the lack of long-term continuous data in targeting and making policy decisions. Konitzer currently holds the position of CEO of PredictWise and Rothschild that of Chief Data Scientist.
In 2020, PredictWise made its first foray into the political landscape, providing data to campaigns of all sizes, from Cupertino tuition to Ohio Senate campaigns, Democratic National Committees, State Democratic Parties, Federal Candidates. , national progressive organizations and Super PACs.
