Mexico Metropolis. Gross sales generated in the course of the Scorching Sale, a web based sale that passed off from Could 21 to 24, totaled 34,539 million pesos, which meant a rise of 15.3 p.c in comparison with the 29,949 million pesos of final yr, the Mexican On-line Gross sales Affiliation (AMVO) introduced on Wednesday.
On the similar time, he careworn that within the final decade, from 2014 to 2024, the compound progress of gross sales made by way of this on-line gross sales is 57.2 p.c.
When presenting the Scorching Sale Outcomes Report, a research carried out by AMVO and the Nielsen consulting agency, it was reported that the common ticket generated in the course of the sale was 2,391 pesos, which represented a lower of 11.3 p.c in comparison with the two,696 pesos reported within the earlier yr’s version.
Nevertheless, AMVO clarified that that is the results of “a rise in buy orders.” On this regard, it identified that in this yr’s gross sales, 14.4 million orders had been positioned, whereas final yr, they totaled 11.1 million.
In keeping with the report, on this yr’s version, on-line shops had been extra aggressive in providing interest-free promotions, whereas some bodily shops that wished to take part most popular to supply reductions.
On this regard, within the digital channel, 30 p.c of the promotions supplied by retailers had been reductions of 21 to 40 p.c; 28 p.c had been reductions of 41 to 70 p.c; 14 p.c had been interest-free months and 13 p.c had been reductions of lower than 20 p.c.
In keeping with AMVO, 47 p.c of the interest-free month promotions had been for deferred cost over three months; 45 p.c for six months; 35 p.c of merchandise had been supplied for 9 months; 37 p.c for 12 months; 16 p.c for 18 months and solely 6 p.c had been for twenty-four months.
This coincides with the truth that two-fifths of purchases made by customers have been paid for with their bank cards, whereas 6 out of 10 gross sales had been made completely by way of the web channel.
AMVO said that essentially the most bought classes on-line throughout 2024 had been style (clothes, footwear, equipment, glasses, hats, amongst different objects), magnificence and private care, digital objects (computer systems, tablets and cell telephones, audio, televisions, amongst others) and small home equipment.
And for five out of 10 patrons who made a transaction in the course of the Scorching Sale 2023, “the extra reductions and promotions supplied in the course of the pre-sale had been very enticing”, which is why they determined to make a purchase order.
The research additionally reveals that almost all purchases, 28 p.c, had been made within the southeast area of the nation; 24 p.c in Mexico Metropolis and the metropolitan space; 13 p.c within the west; 12 p.c within the middle and an equal proportion within the Pacific; and 10 p.c within the northeast.
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– 2024-07-13 03:14:40
