Schladming-Dachstein is the strongest destination brand in Austria

Schladming (A) The holiday region of Styria has received the renowned seal of quality from the international organization “Superbrands”.

A strong demonstration of the internationally recognized power of the Schladming-Dachstein brand: the Austrian tourist region recently received the quality seal from the renowned organization “Superbrands”. According to the prestigious Brands Council, Schladming-Dachstein achieves the highest values ​​in the tourism sector. With over 3.7 million overnight stays per year, the Styria holiday region is one of the five largest tourist destinations in Austria.

The Superbrands organization is recognized as a key authority in brand recognition. It honors brands that have built a particularly strong image in their respective segment or the market as a whole and set the benchmark against their competitors.

“We are very happy and obviously proud of this recognition, after all we have been chosen as the Superbrands brand for the sixth consecutive year. Professionalism in tourism management and consistent brand management have become a major success factor these days. We see this award as an important confirmation of the hard work of recent years “, emphasizes Mathias Schattleitner, managing director of the Schladming-Dachstein Tourism Association.

Susanne Vaska, Key Account Manager at Superbrands, explained the Brand Council’s decision: “Schladming-Dachstein has long established itself internationally as a highly professionally managed brand. The repeated awarding of the seal of approval confirms that its design and its perception are seen as an example for other market participants across the industry. “

Mathias Schattleitner, CEO of the Schladming-Dachstein Tourism Association

With over 3.7 million overnight stays per year, the Schladming-Dachstein holiday region of Styria is one of Austria’s five largest tourist destinations.

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