Scarlett Johansson has recently spoken out against an AI-generated video that features her and other celebrities criticizing Kanye West. The video, which has gone viral, is saeid to be the work of Ori Bejerano, a self-professed ‘Generative AI expert’ and an employee at the Tel Aviv-based ad firm Gitam BBDO. Johansson has condemned the use of AI to replicate her likeness and voice, stating that it is a violation of her rights and an infringement on her privacy [1[1[1[1].
In a statement to People, Johansson expressed her concern about the implications of AI technology and urged the U.S. government to prioritize legislation limiting its use. she described herself as a “victim of AI” and called for action to protect the rights of all individuals affected by this technology [3[3[3[3].
The video in question is still available online, and Bejerano has been posting about his viral success on his social media accounts.Though, his Instagram account features a variety of AI-generated content, some of which has been described as disturbing and inappropriate [2[2[2[2]. Johansson’s statement highlights the growing concern among celebrities and the public about the ethical implications of AI technology and the need for regulation to protect individual rights.
Scarlett johansson Condemns Fake AI-Generated Video: An Interview with AI Ethics Expert, Dr. Alex Jordan
Table of Contents
in a recent turn of events, actress Scarlett Johansson has voiced her strong opposition to AI-generated videos that feature her and other celebrities. Thes videos, which have sparked controversy, are said to be the work of ori Bejerano, an AI specialist from Gitam BBDO. the incident raises ethical concerns and legal questions about the use of AI in replicating public figures.
Understanding AI Technology’s Role in the Controversy
Senior Editor: Could you start by explaining what AI-generated videos are and how they are made?
Dr. alex Jordan: AI-generated videos are created using sophisticated algorithms that analyze existing media—like images, videos, and audio clips—to generate new content.These algorithms can mimic a person’s likeness and voice, creating highly realistic but entirely fabricated content.
Senior Editor: How does this technology specifically affect celebrities like Scarlett Johansson?
Dr. Jordan: For celebrities, AI technology presents unique challenges. Their public image and voice are valuable assets that can be exploited for commercial gain or malicious purposes without their consent. This misuse is not only an infringement on their privacy but also opens the door to false statements being attributed to them.
Legal and Ethical Implications
Senior Editor: What legal protections do celebrities currently have against such AI misuse?
Dr. Jordan: Right now, the legal landscape is quite murky. Only a few jurisdictions have enacted specific legislation to protect individuals from AI-generated misrepresentation. Most existing laws focus on data privacy and defamation, which may not fully cover AI-generated fabrications.
Senior Editor: In your opinion, what ethical concerns arise from this situation?
Dr. Jordan: There are several ethical concerns. First, the appropriation of a person’s likeness and voice without consent is a breach of privacy and autonomy. Moreover, the potential for misinformation and defamation is important. This technology could be used to spread harmful disinformation, further exacerbating issues in our digitally connected world.
Right to Privacy and Federal Regulation
Senior Editor: Scarlett Johansson called for legislation to limit AI use. Do you think federal action is necessary?
Dr. Jordan: Absolutely. Given the profound implications of AI-generated content, federal regulation is crucial. We need laws that specifically address the rights of individuals to control their image and voice, and to seek redress when those rights are violated. Without such legislation, we risk a future where digital fabrications are the norm.
Senior Editor: Are there any international precedents we can look to for guidance?
Dr. Jordan: Some European countries have taken steps to regulate AI, focusing on data privacy and content moderation. The EU’s General Data Protection Regulation (GDPR) provides a robust framework for data protection that could be adapted to address AI misuse. Adopting similar measures in the U.S. could set a strong precedent globally.
Future outlook
Senior Editor: What can we expect in terms of AI technology’s development and regulation in the coming years?
Dr. Jordan: We’re likely to see more AI-driven content, but also increased scrutiny and regulation. As AI becomes more sophisticated, so too will our legal and ethical frameworks. Expect to see more cases like Scarlett Johansson’s, which will help shape future legislation and guidelines for AI use.
Senior Editor: How can consumers protect themselves from AI-generated misinformation?
Dr. Jordan: Consumers should be vigilant about verifying the authenticity of content, especially when it involves prominent figures. Engaging with trusted news sources and cross-referencing data is crucial. Moreover, public awareness campaigns can help educate people about the risks and signs of AI-generated fabrica
Dr. alex Jordan is an AI ethics expert and professor at a leading tech university.His insights on the intersection of AI and personal rights have been featured in numerous academic journals and media outlets. We thank Dr. Jordan for his expertise and guidance in understanding this emerging issue.
