The Stichting Kijkonderzoek reported this on Sunday. In total, 1.7 million people watched the fire for at least one minute during the four hours. The viewing peak was around 8:30 p.m., when nearly 400,000 people had the fire lit. SKO suspects that this peak arose because many people had finished eating at that time and wanted to catch a glimpse of the broadcast out of curiosity.
Better than in 2020
With an average of 281,000 viewers, SBS6 did better business than on Christmas Day 2020. Then the Disney movie Frozen was broadcast at 8.30 pm. An average of 242,000 people watched this.
#fireplace was trending almost all evening on social media. Opinions about the fireplace are quite divided. Some of the twitterers think broadcasting a fire is nonsense, others say they think it’s a nice idea. Many people were annoyed that the SBS6 logo was visible all the time.
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