For over 6 weeks, the awareness campaign of the SBK Siemens company health insurance company “DarmKino”, realized by Havas Creative Germany, will impart knowledge on the subject of intestinal health in a playful and informative way, invite interaction and encourage open dialogue.
In addition to all the common diseases that are often discussed, intestinal diseases are still not treated with enough information, which prevents many people from sharing and taking advantage of treatments or preventive measures. For this reason, the SBK is launching a large-scale initiative from March 4th to raise awareness of intestinal health and the connection to a holistically healthy life and to remove taboos from the largely shameful topic. “Our health is a valuable asset, and intestinal health plays a crucial role in our well-being. Unfortunately, the topic is often still surrounded by inhibitions and taboos, which is why we want to actively contribute to overcoming these barriers and offer well-founded help,” says Stephanie Killer, Head of Marketing at the SBK Siemens company health insurance company, and continues: “With “DarmKino” we consciously decided on communication that does not follow the classic line of health communication, but rather opens the door to dialogue in an entertaining way, without the To ridicule the seriousness of the issue.”
The heart of the “DarmKino” campaign are 10 film poster visuals created via Midjourney that quote well-known cinema classics from different genres in a humorous way – such as “Darm Wars” or “Darminator” with their protagonists arranged in toilets. The entertaining broadcast is loaded with content by a series of interactive and inspirational measures on the social networks Instagram, TikTok and Facebook: from a movie quiz and “This or That” filter to weekly knowledge videos and inspirational content to self-tests, quotes and memes and the stitch call #Darmflix. At the same time about the dedicated Campaign landing page as well as further and detailed articles provided in the online magazine that provide comprehensive information on the subject of intestinal health. The SBK’s general commitment to intestinal health extends to low-threshold offers for insured persons, such as the innovative colon cancer screening examination (“iFOB test”) from home DasLabin focus.
The high-reach content creators and influencers @alltime.healthy, @natalie.grahl”, the @darmaerztin”, “@cari_homeandabroad” and @eat_your_way were also brought on board for the campaign to contribute to broad awareness with different focuses. With a livestream format, the online community also has the opportunity to address questions live in an open Q&A session and engage in open exchange.
2024-03-04 20:52:17
#Pharma #Relations #Big #cinema #intestinal #health
