Carefully choosing the supermarket where you can shop can save over 3,400 euros a year. Altroconsumo’s annual “Supermarket survey” has been published which “this year more than ever comes to the rescue of Italians’ wallets, helping them to identify the most convenient brands”. Using the available data, “a couple with 2 children, who spend an average of 8,548 euros a year, can save up to 3,455 euros by purchasing the cheapest products on sale in discount stores”.
The survey measures the price positioning of points of sale and large-scale retail chains on the basis of 4 possible spending baskets (branded, private label, cheaper and mixed products), summarizing the analysis of almost 1,600,000 prices of all products on the shelf in 125 categories of food, home and personal care products and pet food.
Discount or supermarkets? The ranking for autumn 2023
That inflation has made itself felt in the last year can be clearly seen by comparing the prices of the products present in this survey with those of last year, from which it emerges that the type of store that has increased prices the most are the discount stores , with about a 15 percent average increase, compared to a 5.2 percent increase recorded last year. Since discounters have a lower margin on products, they struggle more to contain the increase deriving from inflation compared to hypermarkets and supermarkets, which in fact stand at around an 11/12 percent average increase. That said, discount stores still remain the most convenient brand in Altroconsumo’s surveys.
Altroconsumo has drawn up a total of 4 rankings for national chains (present in at least 5 Italian regions). For shopping with branded products, the most convenient chains, at the time of the surveys, are tied for Esselunga Superstore and Famila Superstore, followed by Ipercoop, Pam and Spazio Conad. For shopping with cheap products, at the top of the ranking, as usual, the discount chains.
This year, the first position in this ranking was conquered, for the first time, by In’s Mercato, followed by Aldi, Dpiù, Eurospin and Prix Quality by one point. First among the supermarket chains Esselunga Superstore, thanks also to the launch on the market of a label of first price products, which stands in 9th place, albeit with a 12 percent price gap compared to In’s Mercato. For the ranking of shopping with private label products, from which discounters are excluded, the brand that appears to have the most convenient prices, at the time of the surveys, is Spazio Conad, followed by Ipercoop.
The cities where you save the most
The cities in which the differences between one store and another are less high are instead Reggio Calabria, Messina, Cosenza and Caserta, with possible annual savings of less than 45 euros for Caserta, 90 euros for Cosenza and under 160 euros in the other two cities. The city with the record for savings is Vicenza, where the supermarket with the lowest minimum spending option is located, which in absolute values is equivalent to around 5,833 euros: a difference of almost 1,000 euros per year compared to the average spending of an Italian family ( 6,780 euros per year). In general, the cheapest cities, with a minimum expenditure of less than 6,000 euros, are all in the Northeast. Sassari and Palermo are last in the standings.
Speaking of points of sale, the sign where it is possible to do the shopping at the lowest cost in Italy, at the time of the surveys, is the IperRossetto of Torri di Quartesolo, not surprisingly in the province of Vicenza, which also last year the cheapest point of sale of the survey was awarded. This year the supermarkets and hypermarkets of the Rossetto chain were very convenient and the first non-Rosetto store in the general ranking is the Famila Superstore in Venice.
Again this year, the survey highlighted significant differences in the price of some branded items between one store and another in the same city. A price swing that can even reach almost 200 percent, which means that the same product can be found in one store at almost three times the price of another.
For example, La Molisana penne rigate can be found in Milan at the Carrefour market in viale Monza at 0.89 euros and at the Ipercoop in Via Quarenghi at 2.29 euros, with a variation of 156 percent. The Moretti beer classic recipe – 2 cans of 33cl – in Bologna varies from 0.79 euros at the Alì supermarket in Via Bergami to 2.24 euros in the Coop in Via Casciarolo, with a gap of 184 percent, practically triple.
The same product was also found in Milan in the Conad points of sale in Via Venini and Viale Padova at 0.89 euros, while at the Tigros in Via Maffucci at 2.19 euros, the difference between one point of sale and another is 1 .30 euros, almost 150 percent more.
Continue reading on Today.it…
2023-09-06 18:06:00
#save #euros #year
