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Saudi Arabia signs Lionel Messi as tourism ambassador

Lionel Messi signs promotional deal with Saudi Arabia for six million Swiss francs. Human rights activists shouldn’t like that at all.

Lionel Messi reveals himself after signing a six million deal in Saudi Arabia. – Instagram @leomessi

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the essentials in brief

  • Lionel Messi refuses to be stopped by warnings from many human rights organizations.
  • The PSG star has struck a promotional deal with the Saudi Tourism Authority.
  • Ronaldo recently turned down the sheikhs’ six million dollar offer.

“We welcome Lionel Messi and his friends to Jeddah. To enjoy the historical heritage of the city and the beauty of the Red Sea.» The PSG superstar is now officially the new ambassador for tourism in Saudi Arabia!

On Monday, the Tourism Authority shared photos of Messi arriving at the airport. The Argentine is also enthusiastic on Instagram. Together with compatriot Leandro Paredes (27) he can be photographed on a boat trip. “Discover the Red Sea in Saudi Arabia”, provided with the official hashtag of the tourism authority, he writes.

Saudi Arabia
Lionel Messi upon his arrival in Saudi Arabia. – Twitter @VisitSaudiNow

But: The seven-time Ballon d’Or winner shouldn’t make any new friends with it! The human rights situation in the Gulf state is still precarious.

Human rights activists warned Lionel Messi against Saudi Arabia

In February, it was first announced that Saudi Arabia had contacted the Paris striker for a collaboration. Human rights organizations were appalled.

Such as “Grant Liberty”. The organization sent an open letter to Messi on behalf of all the families of government victims.

“The Saudi regime wants to use you to improve its reputation. Political prisoners are tortured there in great numbers, sexually abused and held in solitary confinement for months. Women’s rights activists, democracy advocates, homosexuals and anyone who questions the regime face long prison sentences up to the death penalty.”

When Lionel Messi says “yes” to “VisitSaudi”, “you are saying yes to all the human rights violations that are currently taking place in Saudi Arabia”. With a no, however, he could send a clear signal against murder and torture.

Messi now opted for a yes – unlike Cristiano Ronaldo! The Portuguese was also asked. And rejected a probably comparable offer for the equivalent of around 6 million francs.

Should Lionel Messi have rejected the Saudi deal?

More on the subject:

Death Penalty Airport Government Instagram Franken Murder Lionel Messi Ambassador Ronaldo


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